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  2. By HT News Desk. Jan 30, 2024 01:20 PM IST. Flipkart tops the online shopping market in India with almost 50% market share, the report said. Walmart-owned Flipkart is leading India's...

  3. Oct 11, 2022 · How India Shops Online 2022. By Team Flipkart Stories / October 11, 2022. India’s e-retail market is estimated to increase to $150–$170 billion by 2027, finds a new report released by Bain & Company in association with Flipkart. Read more insights from the report below.

    • E-Retail Market and Shopper Dynamics
    • Future of E-Retail in India
    • E-Retail Market and Shopping Dynamics
    • The Future of E-Retail—New Customers, New E-Retail Models, CX Innovations

    The Covid-19 pandemic has been a crucible moment for online retail in India. The pandemic has induced hypergrowth and a 12-month acceleration in market penetration. India currently has the third-largest shopper base globally, with 180–190 million online shoppers in 2021. In addition, India is well poised to surpass the US to have the second-largest...

    India’s e-retail has evolved and matured materially over the past decade. Before 2015 (Phase 1.0 – Cautious early adoption), e-retail was restricted to upper-income households from metro and tier-1 cities. Categories such as mobile phones and fashion accounted for more than 75% of gross merchandise value (GMV), led by horizontal platforms. Made-for...

    India’s e-retail market is estimated to be $50 billion in 2022, growing at 25% over 2021. The market is expected to scale to $150–$170 billion in 2027, with up to 1 in 10 retail dollars spent online.
    This secular growth is supported by strong underlying fundamentals: a large consumer base with growing affluence, albeit from low levels currently; growing Internet and smartphone penetration (enab...
    The mix of categories purchased online will change. Fashion, general merchandise, and grocery, which have the highest penetration headroom vs. mature e-retail markets, will grow disproportionately...
    India’s e-retail shopper base scaled to 180–190 million in 2021, with 40–50 million shoppers added in 2021 alone. The majority of these shoppers (about 60%) come from tier-3 or smaller cities. A ne...
    E-retail in India has evolved materially over the last decade. Phase 1.0 (pre 2015) can be characterized as a phase of “cautious early adoption.” The medium was restricted to select households (typ...
    The Covid-19 pandemic steered India’s e-retail market into Phase 3.0 of its evolution—an era of innovation. Over the last 12–18 months, three distinct hallmarks of Phase 3.0 have emerged. These inc...
    In this phase of growth (Phase 3.0), platforms will need to solve for distinct shopper micro-segments across geographies, incomes, and age groups. Three out of five shoppers belong to tier-2 or sma...
    India’s e-retail market is witnessing the emergence of novel business models in Phase 3.0 of growth. These models, currently at different stages of maturity, include:
  4. As retail moved online and powered the growth of the economy, major e-commerce players such as Flipkart have acted as key catalysts as they offer small businesses, local artisans and weavers...

    • HT Brand Studio
  5. Jan 23, 2024 · When it comes to online shopping in India, one platform stands out among the rest – Flipkart. With its wide range of products, user-friendly interface, and reliable service, Flipkart has become the go-to platform for Indian consumers. In this article, we will explore why Flipkart Online Shopping is the preferred choice for millions of Indians.

  6. Indias homegrown e-commerce company has leveraged innovation, technology, and the power of Artificial Intelligence (AI) to reshape the way we shop and to deliver immersive,...

  7. Jan 28, 2024 · Follow us. Walmart-owned Flipkart holds the top position in India's e-commerce market, boasting a 48% market share and outpacing industry growth. Meesho, supported by Softbank, emerges as the swiftest expanding platform, particularly in tier-2 and smaller cities.