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American entrepreneur
- William Rosenberg (June 10, 1916 – September 22, 2002) was an American entrepreneur who founded the Dunkin' Donuts franchise in 1950 in Quincy, Massachusetts, one of the pioneers in name-brand franchising, originally named the "Open Kettle" doughnut shop when established in 1948.
en.wikipedia.org/wiki/William_Rosenberg
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William Rosenberg (June 10, 1916 – September 22, 2002) was an American entrepreneur who founded the Dunkin' Donuts franchise in 1950 [1] in Quincy, Massachusetts, one of the pioneers in name-brand franchising, originally named the "Open Kettle" doughnut shop when established in 1948. At the end of 2011, there were more than 10,000 outlets of ...
Sep 23, 2002 · William Rosenberg, the tireless entrepreneur who founded Dunkin’ Donuts and set it on its path to become what is now the world’s largest coffee and baked goods chain, founded the International...
Sep 23, 2002 · William Rosenberg, a food franchising pioneer who founded the Dunkin' Donuts chain and witnessed its spread from coast to coast and into 37 countries, has died. He was 86. Mr. Rosenberg died...
- Dunkin' Donuts Is Born
- Family Succession
- Dunkin’ Donuts Rebranding
- The International Franchise Association
- Rosenberg's Later Years
The origins of Dunkin’ Donuts go back to World War II when Rosenberg worked at the Quincy Shipyards and realized that the workers had few options available to them for lunch. Following the war, Rosenberg borrowed $1,000 and used $1,500 in bonds to start a company he called Industrial Luncheon Services and served sandwiches, coffee, donuts, and snac...
In 1963, Rosenberg’s son Robert took over the management of the chain at 25-years-old. A Harvard Business School graduate, the younger Rosenberg led until 1999, and under his leadership, the company streamlined its menu offerings, moved to paper and Styrofoam cups, and introduced muffins, bagels, donut holes (Munchkins), croissants, breakfast sandw...
The company’s evolution continues. In September 2018, at its Global Franchise convention in Canton, Massachusetts, the company announced that it was changing its brand, shortening its name to Dunkin’. With the help of Jones a trio of agencies Knowles Ritchie, BBO New York, and Arc Worldwide, the new branding was introduced in stores starting in Jan...
Although Rosenberg's most celebrated commercial achievement is Dunkin’ Donuts, his work in founding and molding the International Franchise Association is where his greatest impact is still being felt today. In 1959, together with about a dozen franchisors meeting over a coffee table in a kitchen in Chicago, Rosenberg challenged the others to each ...
In his later life, William Rosenberg became involved in harness horse racing and opened Wilrose Farm in New Hampshire that he donated in 1980 to the state’s university, which later sold the farm and endowed the William Rosenberg Chair in Franchising and Entrepreneurship, the first such faculty position in the university world. Rosenbergl died of co...
- Don Daszkowski
Jul 7, 2015 · A child of the Great Depression, William Rosenberg built a company that became a New England icon, and a successful brand around the world.
- Bill Murphy Jr.
Randolph, MA (September 22, 2002) -- William Rosenberg, 86, founder of Dunkin' Donuts, Inc., passed away Friday night at his home on Cape Cod. Rosenberg had successfully overcome several bouts of cancer over the past two decades. He died from complications related to bladder cancer.
Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. After a brainstorming session with his executives, Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950.
