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American television and media conglomerate
- Turner Broadcasting System, Inc.[ 2 ] was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, all of its assets are now owned by Warner Bros. Discovery (WBD).
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Turner Broadcasting System, Inc. [2] was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia , it merged with Time Warner (later WarnerMedia) on October 10, 1996.
TBS (originally an initialism of Turner Broadcasting System), stylized as tbs, is an American basic cable television network owned by the Networks division of Warner Bros. Discovery. [1]
Turner (Turner Broadcasting System, Inc) | 272,775 followers on LinkedIn. Turner is a global entertainment, sports and news company that creates premium content and delivers exceptional...
- 31 Days of Oscar Campaign
- Attracting Younger Viewers
- TBS Very Funny Campaign
- Sanitized Sex Plays on TBS
OVERVIEW
In 1994 Turner Classic Movies (TCM) was a small startup cable network with a collection of 4,000 movies, 21 employees, an operating budget of between $13 and $15 million, and 1 million subscribers. TCM also had the backing of television giant Turner Broadcasting System (TBS). Within a year of its launch TCM had increased its subscriptions to include 4.3 million homes, and its classic movie library had grown to 5,600 films. But the new network had a goal of being the leading classic movie bran...
HISTORICAL CONTEXT
In 1994 Turner Network Television (TNT) launched the commercial-free, all-movies cable channel TCM. The new channel went head-to-head with the long-running cable network American Movie Classics (AMC). TCM's enticement to persuade cable providers to include the new network in its channel listings was its library of 4,000 movies, which dated from the 1930s to modern classics such as Chinatown and Ordinary People. The network's broader movie offerings were also expected to draw younger viewers t...
TARGET MARKET
From its inception TCM had aimed the "31 Days of Oscar" campaign at serious film buffs of all ages. In 2002, in an effort to attract younger viewers, TCM shifted its marketing focus by sending the message that classic films had an impact on current culture. TCM hoped to show younger audiences that the events from the past portrayed in classic movies had relevance to contemporary life. In an discussion in Broadcasting & Cable, a quote attributed to actress Elizabeth Taylor—"The only difference...
Turner Classic Movies (TCM) has traditionally appealed to an older audience. In 2003 the average age of its viewers was 56. That year TCM, hoping to attract younger television watchers, launched a series titled Under the Influence. According to the network, the new series reached out to viewers who were between 18 and 34 and who might not be famili...
OVERVIEW
Although it reached 88 million households in 2003, the daily average viewership of the cable Turner Broadcasting System (TBS) Superstation had dropped to 979,000, down 6 percent over the previous year. Viewers tuning in each day during prime time had slipped 5 percent, to 1.7 million. Further, the average age of viewers was skewing older, rather than the younger adult demographic craved by advertisers. In addition, with programming that included reruns of old black-and-white sitcoms, action m...
HISTORICAL CONTEXT
In 1970 the Atlanta-based outdoor advertising executive Ted Turner bought a struggling television station and renamed it WTCG, for Turner Communications Group. Turner created the "superstation" concept in 1976 and began broadcasting the station's programming to cable systems via satellite. The fledgling network attracted viewers with reruns of old black-and-white television favorites, such as The Andy Griffith Show and Leave It to Beaver, Atlanta Braves baseball games, and championship wrestl...
TARGET MARKET
With programming that ran the gamut from baseball and professional wrestling to reruns of old movies and TV sitcoms, TBS had always considered itself a "general-entertainment" cable network, but it lacked a clearly defined identity and target audience. Throughout the 1980s and 1990s the TBS audience was slightly older than the ideal, with viewers typically in their mid-40s. In addition, the network was gradually losing its audience. In 2003 the network's average daily viewership was 979,000,...
In 2004, as part of its prime-time programming, Turner Broadcasting System (TBS) entered into an eight-year agreement with Home Box Office (HBO) to buy and show in reruns the pay channel's hit series Sex and the City. Before launching the reruns, however, TBS editors cleaned up the steamier dialogue and scenes so that the program fit the strict gui...
Turner (Turner Broadcasting System, Inc) | 272,769 followers on LinkedIn. Turner is a global entertainment, sports and news company that creates premium content and delivers exceptional...
Aug 4, 2006 · Turner Broadcasting—headed by chairman and chief executive officer Philip I. Kent since February 2003—is an industry model for providing news and entertainment to people around the world.
As a subsidiary of media giant Time Warner Inc., Turner Broadcasting System, Inc. (TBS) operates as the leading provider of programming for the basic cable industry. Its holdings include TBS Superstation, TNT, Cartoon Network, Turner Classic Movies, Turner South, CNN, CNN Headline News, CNNfn, CNNRadio, and CNN International.
