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    • August 1993

      • The "Must See" slogan was created by Dan Holm, an NBC promotional producer, during a network promo brainstorming session in June 1993 at NBC's West Coast headquarters in Burbank, California. "Must See TV" made its first appearance in NBC promotions in August 1993 and included the day of the week: "Must See TV Thursday".
      en.wikipedia.org/wiki/Must_See_TV

      Must See TV - Wikipedia

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  3. en.wikipedia.org › wiki › Must_See_TVMust See TV - Wikipedia

    "Must See TV" made its first appearance in NBC promotions in August 1993 and included the day of the week: "Must See TV Thursday". In late summer of 1993, NBC wanted viewers to tune in an hour prior to Seinfeld, and created the "Must See TV" slogan to brand the comedy block.

  4. www.vulture.com › 2014/09/1994-friends-seinfeld-erHow Friends and ER Turned NBC Into a Must-See TV Juggernaut

    Sep 18, 2019 · This story was originally published in September 2014. It’s being republished today for the 25th anniversaries of Friends and ER. Photo: Maya Robinson. NBC’s storied “Must-See TV” Thursday...

    • Josef Adalian
    • West Coast Editor

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  6. www.vulture.com › 2013 › 03Do You Remember All of the Other NBC Thursday Comedies? - Vulture

    Mar 15, 2013 · Thursday nights on NBC: They defined the second half of the nineties as “Must-See TV.” But beyond the anchors of Friends and Seinfeld, and later Will & Grace , many, many other shows populated ...

    • Margaret Lyons
    • Contributor

  7. www.theatlantic.com › entertainment › archiveThe Death of Must See TV: A Former Executive on NBC's Rise ...

    Apr 30, 2012 · That's how Warren Littlefield describes the magic of Must See TV. Littlefield served as NBC Entertainment President from 1993 to 1998, overseeing the network's rise to the top on the back of...

    • Kevin Fallon

  8. www.latimes.com › business › hollywoodHow NBC’s ‘Must See TV’ risk takers of the ’90s are still ...

    May 4, 2019 · Twenty-five years before Peak TV, there was “Must See TV.” The three words served as the marketing tagline for NBC’s lineup of prime-time hits during the 1990s, when the country was still...

    • stephen.battaglio@latimes.com
    • Staff Writer

  9. via.library.depaul.edu › cgi › viewcontentMust-stream TV: The reemergence of NBC's must-see TV in the ...

    Nov 20, 2019 · The phrase “Must-See TV” was coined by NBC’s marketing team in 1993, just one year prior to the blockbuster 1994-1995 television season that would include the debut of both Friends

  10. variety.com › 2017 › tvNBC Vets Reminisce About 'Must See TV' Era - Variety

    Feb 8, 2017 · In 1994 and 1995 — the dawn of the Peacock's "Must See TV" era — an average of 75 million Americans tuned in every Thursday night to NBC.