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Meccanica Bessana Toys (mostly known for its acronym and tradename Mebetoys), [1] was an Italian toy manufacturer that produced die-cast scale model cars during the 1960s and 1970s. The company was purchased by Mattel in 1969, which continued commercialising Mebetoy as one of its brands .
Mebetoys issued forty 1/43 scale model cars before the Mattel purchase in 1969. Mebetoys was renamed Mattel S.p.A.. and became the Italian representative of the Mattel corporation. Mattel began by selling the existing Mebetoys 1/43 scale models in the United States. The entire line of Gran Toros consists of only twenty-five models, although ...
Meccanica Bessana Toys (mostly known for its acronym and tradename Mebetoys), was an Italian toy manufacturer that produced die-cast scale model cars during the 1960s and 1970s. Quick Facts Company type, Founded ... The company was purchased by Mattel in 1969, which continued commercialising Mebetoy as one of its brands.
At the time Mebetoys had forty 1/43-scale diecast models in its line.Mattel changed the name of this company to Mattel S.p.A. (Società Per Azioni) but retained the Mebetoys name and continued to market models in Europe as Mebetoys models. Indeed, Mattel S.p.A. continued to add models to the Mebetoys line up to 1980/81 when the Mebetoys name was discontinued.
The very first models of the Mebetoys series were not new at all. The Fiat 850 and The Fiat 1500 just represented the usual 60's models, already issued by the Politoys, for example. The real news was the Alfa Romeo 2600. This wonderful Sedan still comes as the unique replica of the real car, still nowadays.
Aug 27, 2019 · Mebetoys was a Mattel brand used in other countries besides the U.S.
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Bburago is a manufacturing company of toys and die-cast scale model cars formerly based in Italy. The company was based in Burago di Molgora , where all products were made from 1974 to 2005. At the height of its popularity, Bburago's main competitors were Politoys and Maisto , the latter of which was to become dominant in the 1:18 market segment around 2000.
