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Meccanica Bessana Toys (mostly known for its acronym and tradename Mebetoys), [1] was an Italian toy manufacturer that produced die-cast scale model cars during the 1960s and 1970s. The company was purchased by Mattel in 1969, which continued commercialising Mebetoy as one of its brands.
Meccanica Besana Toys, shortened to Mebetoys, was an Italian toy manufacturer. Founded in 1959 by the Besana brothers, Ugo and Martino, in Novara, Italy, Mebetoys started out making key chains, toy guns and toy irons and ironing boards. Their father, Giovanni, gave the company its name.
Mebetoys issued forty 1/43 scale model cars before the Mattel purchase in 1969. Mebetoys was renamed Mattel S.p.A.. and became the Italian representative of the Mattel corporation. Mattel began by selling the existing Mebetoys 1/43 scale models in the United States.
Sep 8, 2020 · Based in Italy, Mebetoys was founded in 1966 by Ugo and Martino Besana. In 1970, they issued a 1:66 scale sized Lotus F1 racer in their 'Jolly Series'...
Jul 9, 2024 · Mebetoys was founded by Mario Besana in Milan in 1966. The company produced many different models, first in 1:43, then also in 1:25. Already at the beginning of the 1970s Besana sold the company to the American Mattel, shortly thereafter founding Martoys and then Bburago.
Between 1969 and 1973, the Gran Toros series of 1/43 scale diecast metal cars were made in Italy by Mattel S.p.A., formerly known as Mebetoys. Gran Toros were part of the popular Mattel Hot Wheels series and were sold in Italy as the Sputafuoco series and in Germany as Heisse Räder Supergross.
In 1969 Mattel purchased an Italian diecast toy manufacturer named Mebetoys that was based in Oleggio Castello, Novara, Italy (close to Milan).
