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  1. en.wikipedia.org › wiki › Must_See_TVMust See TV - Wikipedia

    "Must See TV" made its first appearance in NBC promotions in August 1993 and included the day of the week: "Must See TV Thursday". In late summer of 1993, NBC wanted viewers to tune in an hour prior to Seinfeld, and created the "Must See TV" slogan to brand the comedy block.

  2. Sep 18, 2019 · NBC’s storied “Must-See TV” Thursday lineup has seen various iterations over the decades. While the network’s marketing execs didn’t actually coin the phrase until 1993, sitcom triumphs from...

    • Josef Adalian
    • West Coast Editor
  3. Mar 15, 2013 · Thursday nights on NBC: They defined the second half of the nineties as “Must-See TV.” But beyond the anchors of Friends and Seinfeld, and later Will & Grace, many, many other shows populated the...

    • Margaret Lyons
    • Contributor
  4. Apr 19, 2011 · NBC's had Thursday night as it's big comedy night for nearly 20 years now, moving from "Must See TV" to "Comedy Night Done Right." Over all that time, they've tossed 38 shows our way, and...

    • Contributor
  5. must see tv Tuesday NBC promo from 2000

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  6. May 4, 2019 · Twenty-five years before Peak TV, there was “Must See TV.”. The three words served as the marketing tagline for NBC’s lineup of prime-time hits during the 1990s, when the country was still ...

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  8. Aug 15, 2024 · In the 1980s, NBC began to seriously dominate Thursday night programming with a lineup that included some of these first-rate comedy TV shows, including Cheers, Family Ties and A Different World. The "Must See TV" trend continued well into the 1990s, with shows like Seinfeld, Frasier, Mad About You and Friends.