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Other variations of this hook: “Did you know that…”. “Have you ever wondered…”. “Is it possible to…”. 2. “They Don’t Want You to Know This Secret…”. This hook has enticing qualities, all of which can make a Short go viral in no time. It's got conspiracy, intrigue, and an “us versus them” dynamic happening all at once.
- Lydia Sweatt
May 19, 2022 · Here are 101 hooks to take the first frames and thumbnails of your video ads to the next level. Brady Flynn. May 19, 2022. We’ve crunched the numbers on thousands of video ads, and we know that the first three seconds of your video ad determine whether or not it will perform. These 101 video hooks included below are proven to help boost ad ...
Apr 14, 2019 · The Hook is one of the most important pa... Figuring out your video structure for YouTube in order to get people watching is a skill every creator has to learn.
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- Offer a surprise. If you’ve got a shoot that’s different or interesting — or even if you have one arresting image, try using that as your hook. Cricket Whitman of Cricket’s Photography drew national attention with her couple’s creative engagement shoot.
- Promise a story. If you can craft a hook that promises a story, that “once upon a time” feeling will hold viewers hoping to find out what happened. Portrait photographer Sue Bryce is a master of this, crafting videos that immerse viewers in her clients’ stories right away, as in the example below
- Tell your audience what you do. Sometimes the best hook is just letting potential clients know you’re the kind of business they need. That’s why Christopher Todd Studios' About Me video features Christopher in front of the camera, sharing his passion for photography and capturing clients' stories.
- Use text to reach your audience. Not everyone is going to unmute your video. Text, especially at the beginning, can give context and let viewers know what it is they’re going to see, while setting you apart from other photographers.
- Introduce an exciting fact. Do you know that wooly mammoths were around when the pyramids were constructed? The example will have everyone hooked from the beginning.
- The “what if” strategy. This ploy has been around since the beginning of time, but that hasn’t diminished its power. On the contrary, using a thought experiment is a simple method to get people interested in what you have to say.
- Take Them By Surprise. Aren’t pleasant surprises fun for everyone? Well, if they’re the kind sort, at least. No matter what, it’s impossible to remain unmoved in the face of the unexpected.
- Get right to the point. We don’t intend to seem arrogant, but this “into the center of things” principle ought to be common knowledge. As the saying goes, “get right to the point!”
Dec 29, 2021 · Scroll back to the video on waiting for your shower or the one on traveling without getting sick. Both start by asking the audience a question about their habits, challenges, or preferences. 3. Ask An Intriguing Question. Personal questions tap into emotions. Other types of questions can trigger curiosity.
Try Kapwing, the online and AI powered video editor: https://www.kapwing.com/?utm_medium=social&utm_source=youtube&utm_campaign=video+hooksGrabbing the atten...
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