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  2. digitalshiftmedia.com › marketing-term › cpmWhat Does CPM Mean? Digital Marketing Terms Explained

    CPM is a digital marketing term that stands for cost-per-mille, or cost-per-thousand. Mille is the Latin word for thousand, which is why thousand is represented by "M" in Roman numerals. It is the cost to reach 1,000 visitors, readers, viewers, or listeners for an advertising campaign.

  3. mailchimp.com › resources › what-is-cpmWhat Is CPM? The Role of CPM in Marketing | Mailchimp

    What does CPM mean in marketing? In digital marketing, CPM refers to what an advertiser pays for 1,000 impressions of an advertisement on a web page. What is important about CPM marketing when it comes to digital marketing is understanding the meaning of an impression.

  4. blog.hubspot.com › marketing › cpm-meaningWhat Is CPM and Why Your Marketing Team Should Care

    Oct 4, 2022 · CPM in marketing is cost per thousand, also known as cost per thousand impressions or cost per mile. It's a formula that calculates the total ad spend per 1,000 impressions on a web page. How does CPM work? CPM is often used in advertising, marketing campaigns, social media, and digital marketing.

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  6. adroll.com › digital-advertising › cost-per-milleCost Per Mille (CPM): Meaning, Calculation and Applications ...

    CPM refers to the average cost of one thousand ad impressions or the average amount you pay every thousand times internet browsers load your ad. To find CPM, you divide the cost by impressions and multiply by one “mille” or thousand. The equation looks like: CPM = (cost ÷ impressions) × 1000.

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  7. business.adobe.com › blog › basicsCPM — what is cost per thousand (mille), and why does it matter?

    Oct 31, 2022 · Cost per mille (CPM), more commonly called “cost per thousand,” is how much an advertiser pays for 1,000 impressions. In other words, CPM is the amount it costs to purchase 1,000 opportunities for people to view your ad. The M in the acronym comes from the Latin term mīlle, meaning 1,000.

  8. thecmo.com › digital-marketing › what-is-cpm-inWhat Is CPM (Cost per Mille) In Marketing? An Expert’s Guide

    In the marketing and advertising world, CPM is a popular metric and pricing model that stands for ‘Cost per Mille’. It measures the cost an advertiser pays on average for 1,000 ad impressions. ‘Mille’ is a Latin word that stands for ‘one thousand’ and impression refers to a single instance of an ad being displayed on a webpage or app to a user.

  9. agencyanalytics.com › kpi-definitions › cost-perCost Per Thousand (CPM) - What Is It & How To Calculate It ...

    In advertising, CPM represents the cost of 1,000 impressions on a digital platform. It's a standard metric used to evaluate the cost-effectiveness of an ad budget as well as the reach of an advertising campaign.