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Jul 24, 2023 · “Trent,” a Tata Group company, launched a fashion brand named “Zudio” that focused on affordable clothing, shoes, and accessories. Now, it has become a household brand and massively upscaled Indian Fashion. How? You may ask. The secret is –the Zudio Business Model.
Dec 18, 2023 · Zudio has become a popular clothing brand in India, particularly for its budget-friendly prices and wide range of fashion items. However, just like any brand, it has its pros and cons that you should consider before shopping there. Let’s break down the good, the bad, and the verdict on Zudio:
Mar 5, 2024 · By offering a wide range of trendy, quality clothing at prices significantly lower than its competitors, Zudio quickly became a go-to brand for the fashion-conscious yet...
Oct 4, 2023 · This in-depth case study analyzes the elements of Zudio’s marketing strategy that fueled its rise to dominate the millennial and Gen Z fashion demographic. We explore their social media approach, influencer partner program, events marketing and use of data.
Mar 12, 2024 · This article explores Trent's journey, including why they launched Zudio despite having Westside, and uncovers the secrets behind Zudio's rapid success despite no online sales, discounts, or seasonal trends.…
Jul 18, 2024 · In an era dominated by fashion giants like Reliance Trends, H&M, Zara, and Westside, a seemingly unassuming brand, Zudio, has managed to carve out a significant market share.
Dec 19, 2023 · This combination of stylish design and uncompromising quality at previously unimaginable price points is Zudio’s brand promise. And it’s the value proposition attracting India’s value-focused fashionistas. Pricing: That Defies Logic . A core tenet of Zudio’s model is maintaining incredibly low prices and extending maximum value to shoppers.
Jun 24, 2024 · Price: Affordable Fashion for the Masses. Zudio's pricing strategy is designed to appeal to a broad demographic, particularly Gen-Z, middle-class, and small-town consumers. By offering products priced between ₹199 and ₹999, Zudio has positioned itself as a provider of "Pocket-friendly Fast Fashion."
Jan 27, 2024 · Tata’s Zudio was launched in 2016, and — by the end of 2023 — its revenues were “estimated to be in excess of ₹4,000 crore”, reported Rediff earlier this month. How did the affordable fashion...
May 27, 2024 · In the fast-paced world of fashion retail, one brand has made significant waves in India – Zudio. Launched in FY17, Zudio, a value apparel format under Trent Ltd (a Tata Group company), has grown phenomenally, becoming a favourite among the Indian middle class.
