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  1. www.thedrum.com › news › 2024/05/29Asda’s rebrand is a hit with designers. Can it win over ...

    4 days ago · “Brands need to pull people towards them and the Asda redesign starts to deliver on this. It takes the brand away from lower price promises and value commitments towards a playful identity that ...

  2. corporate.asda.com › newsroom › 2024/23/05Asda unveils new premium own-brand Exceptional by Asda

    May 23, 2024 · Asda has today announced the launch of Exceptional by Asda, a new, premium, own-brand set to elevate the supermarket’s premium tier offering. The new, sophisticated brand, which aims to champion taste whilst providing shoppers with the very best quality, will be launched across multiple categories over the coming months, with over 500 products set to be included in the range.

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  4. corporate.asda.com › newsroom › 2024/16/05Asda reveals new brand identity as part of its Summer ...

    May 16, 2024 · We have worked with Asda to create a new brand identity which stands out in the market and can flex across multiple channels – ensuring it’s relevant and meaningful to its customers. It’s been fantastic to partner with Asda on this project and push the boundaries of building the brand.”

  5. metro.co.uk › 2024/05/24 › asda-premium-exceptionalAsda is making a major change in its stores and adding 500 ...

    May 24, 2024 · The range is made up of more than 500 new items which the store says will ‘provide shoppers with the very best quality.’ ... Exceptional, marks an exciting time for Asda’s own-brand offering.

  6. www.theretailbulletin.com › food-and-drink › asdaAsda launches new premium own-brand range | Retail Bulletin

    May 24, 2024 · Asda has launched a new brand called Exceptional by Asda as it looks to elevate its premium tier offering. The move forms part of the supermarket's broader strategy to revamp its own-brand ranges. Championing taste and quality, Exceptional by Asda will be launched across multiple categories over the coming months, with over 500 products set.

  7. retailtimes.co.uk › asda-unveils-new-premium-ownAsda unveils new premium own-brand Exceptional by Asda

    May 23, 2024 · Asda unveils new premium own-brand Exceptional by Asda. by Fiona Briggs. May 23, 2024. Reading Time: 2 mins read. Asda has today announced the launch of Exceptional by Asda, a new, premium, own-brand set to elevate the supermarket’s premium tier offering.

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