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  2. startuptalky.com › boat-success-storyboAt Success Story : How It Became the World's 5th Largest ...

    Jan 27, 2024 · In Q3 of CY21, boAt became the "Number 1 brand for truly wireless and earwear in India.". The company was recognized as the "5th largest wearable brand in the world in 2020." boAt served as the official audio partner for six Indian Premier League (IPL) teams in 2021.

    • 2016
    • Gurgaon, Haryana, India
    • Sameer Mehta, Aman Gupta
    • Consumer Electronics

  3. www.forbesindia.com › article › take-one-big-storyHow India's boAt became the fifth largest wearable brand in ...

    Dec 11, 2020 · How India's boAt became the fifth largest wearable brand in the world. The inside story of how boAt, a homegrown consumer electronics upstart, took the wind out of the sails of foreign...

    • How did boat become a lifestyle brand?1
    • How did boat become a lifestyle brand?2
    • How did boat become a lifestyle brand?3
    • How did boat become a lifestyle brand?4
    • How did boat become a lifestyle brand?5

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  5. buildd.co › marketing › boat-marketing-strategyboAt Marketing Strategy: How the company became the biggest ...

    To market itself as a lifestyle brand, India's leading audio support company, boAt made use of various marketing strategies. Firstly, it utilized social media platforms such as Facebook and Instagram to reach its target audience.

  6. www.boat-lifestyle.com › blogs › newsboAt Creates History; Becomes 5th Biggest Wearable Brand in ...

    May 5, 2022 · Placing India on the global wearables map, home-grown brand boAt Lifestyle became the world's 5th largest wearable brand basis shipments as per the leading market research and advisory firm International Data Corporation €™s (IDC) Worldwide Quarterly Wearable Device Tracker for 3Q20 (July-September 2020).

  7. theglobalhues.com › boat-case-study-this-fifthboAt Case Study: This Fifth Largest Wearable Brand is Earning ...

    Feb 3, 2024 · How did boAt Company start? The visionary entrepreneurial spirit and a growing market demand led to the inception of boAt. In 2016, Sameer Mehta and Aman Gupta co-founded boAt to fill a discernible void in the market for portable audio solutions.

  8. insider.finology.in › success-story-boatboAt's Journey: Disrupted the Audio Industry and Captured India

    May 23, 2022 · Lifestyle Marketing. BoAt marketed itself as a lifestyle company & a fashion brand for Genz & millennials, not as a boring electronics company just trying to sell an earphone. Great Customer Service

  9. indianstartupnews.com › stories › boat-success-storyHow BoAt became one of India's fastest-growing electronic ...

    Jul 3, 2022 · Lifestyle brand: The founders consider boAt to be a lifestyle brand rather than a consumer electronics brand. This strategy was showcased at the 2019 Lakmé Fashion Week in Mumbai.