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- After years of selling products on her own, she officially formed Estée Lauder Cosmetics Inc. in 1946. In 1953, her Youth Dew beauty oil took her company to a new level of success. Lauder was as innovative with her marketing strategies as her cosmetic products, eventually making her the richest self-made woman in the world.
www.biography.com/business-leaders/estee-lauderEstée Lauder - Biography, Founder of Beauty Company, Entrepreneur
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Pushing the Boundaries of Beauty. Estée Lauder was a skin care pioneer, but she also had a wonderful fragrance “nose.” One of her earliest successes was Youth-Dew, a blend of rose, jasmine, vetiver and patchouli that would bring her olfactory fame.
- Dividend History
Dividend History. Our Company has paid dividends every year...
- The Breast Cancer Campaign
The Estée Lauder Companies’ Breast Cancer Campaign (The...
- Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder...
- A Family in Business
He is credited with helping Clinique to become a profitable...
- Fundamentals
The Estée Lauder Companies' Fundamentals Email to your...
- Ingredient Philosophy
For more than 75 years, discovering and sharing high-quality...
- Dividend History
- Early Life and Education
- Notable Accomplishments
- Wealth and Philanthropy
- Honors and Awards
- Personal Life
- The Bottom Line
Josephine Esther Mentzer was born and raised in a working-class neighborhood in Queens, New York City. Her mother and father were Jewish immigrants from Hungary and Czechoslavakia respectively. Esther—who commonly went by the nickname Esty, Frenchified to Estée a decade later—attended Newtown High School in Queens and graduated in 1927. As a teenag...
In the 1960s, expansion became the name of the Estée Lauder game. The company began branching out in several ways. One was geographic: the Estée Lauder line appeared in department stores abroad, beginning with London’s Harrods in 1960. It expanded its manufacturing facilities, creating three large production sites throughout the decade. Further exp...
During her lifetime, Estée became quite wealthy. In the late 1980s, she possessed personal assets worth $233 million. The Lauder family—which currently owns Class A and Class B shares of Estée Lauder Companies’ common stock and 85% of the voting power—has a personal net worth of $40 billion in 2020.Though Estée reveled in the good life—owning and d...
Estée received dozens of accolades and awards throughout her life. According to her autobiography, the ones she most cherished included: 1. The Insignia of Chevalier of the Legion of Honor from the French government (1978) for contributions to restoring the Palace of Versailles 2. The Gold Medal of the City of Paris (1979) 3. The Crystal Apple from...
Though Estée was firmly at the helm in the early days, she saw her company as a family business. Her husband, Joseph, worked alongside her, running the financial and manufacturing aspects, while she handled creative and marketing affairs. Her eldest son, Leonard, helped out as a teenager, officially joining the company in 1958. He eventually took i...
Estée Lauder took a quartet of face creams and grew a skin care and beauty empire. A business that in its first year grossed $50,000 was booking $5 billion when she died, nearly 60 years later. And it still thrives today, unlike many of its cosmetic competitors. Corporate rivals such as Helena Rubenstein, Elizabeth Arden, Max Factor, and Revlon wer...
- Troy Segal
Apr 2, 2014 · Best Known For: Estée Lauder started her own beauty company in 1946. Her business, which includes such product lines as Estée Lauder, MAC Cosmetics and Clinique, continues to thrive to this day.
Feb 12, 2018 · Here is her story. Beginnings. Josephine Esther (“Esty,” later Estée) Mentzer was born on July 1, 1908, to two immigrant Hungarian Jews, Rose and Max Mentzer. Rose had immigrated to the United States a few years earlier with her five children, following her first husband, Abraham Rosenthal.
History. Founders Estée and Joseph H. Lauder in 1971. The company began in 1946 when Estée Lauder and her husband Joseph began producing cosmetics in New York City. They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All-purpose Creme, and Creme Pack. [3] .
Instead of using French perfumes by the drop behind each ear, women began using Youth-Dew by the bottle in their bath water. In the first year, it sold 50,000 bottles; by 1984, the figure had risen to 150 million. [20] Lauder was the subject of a 1985 TV documentary, Estée Lauder: The Sweet Smell of Success.
Estee Lauder has become famous for such "Lauderisms" as "Create your own style," and "Don't be afraid of the trial-and-error approach," which she claims were part of the ticket to...
