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Mar 24, 2024 · 1. DLF (2008-2012) – INR 40 crore. DLF IPL (Image Source: Twitter) A prominent real estate company based in Gurugram, DLF kicked off the IPL journey as its first title sponsor. Securing a four-year deal for INR 40 crores, DLF set the benchmark for future title sponsorships in the league.
- Vishwanath Hariharan
- vishwanath.hariharan@crickettimes.com
- 206 Gulmarg Apartment, Moti Nagar, Lucknow, 226004, Uttar Pradesh
- DLF (2008-12) – 40 Cr
- Pepsi (2013-15) – 79.2 Cr
- Vivo (2016-17) – ~100 Cr
- Vivo (2018-19) – 439.8 Cr
- Dream 11 (2020) – 222 Cr
India’s leading real estate developer DLF Ltd had bagged the sponsorship rights of the inaugural series of the Indian Premier League. In 2008, the company had won the title sponsorship by making the highest bid of Rs. 40 crores in the fair and transparent open bid process. Winning the bid, DLF had signed an exclusive five-year contract for the titl...
Soft drinks giant Pepsi made an entry into the Indian sponsorship market in 2013 by winning the bid of the IPL title sponsorship by paying a whopping price of Rs. 396 crores for a five year period. The PepsiCo became the second title sponsors of the lucrative tournament by effectively replacing DLF and paid almost double of what the real estate com...
Chinese Mobile company Vivo replaced PepsiCo as the title sponsor of the high-profile Indian Premier League in 2016, a change necessitated by the beverage giant’s sudden pullout from a five-year deal that was to end in 2017. Vivo had signed an exclusive contract with the BCCI for a two-year period (2016-2017) by paying a staggering amount of Rs. 10...
After its two-year title sponsorship contract ended in 2017, the mobile-phone maker bagged the T20 league’s title sponsorship rights for the next five years with a whopping Rs 2,199 crore bid in 2018. The winning bid saw a mammoth 554 per cent increase from the previous contract in which Vivo paid around Rs 100 crore per year. With the contract, BC...
The BCCI’s search for the new title sponsors for the 13th edition of the Indian Premier League ended on Dream 11, a start-up pioneered by two Indian entrepreneurs. Vivo, a Chinese smartphone manufacturer, had suspended its contract for this year’s title sponsorship following a public backlash against Chinese companies. The fantasy sports platform w...
- DLF (2008 to 2012) : DLF, then the country’s largest real estate firm had won the title sponsorship and signed a deal for four years with BCCI, by making a bid of ₹40 crore.
- Pepsi (2013 to 2015) While DLF did not renew the contract, Pepsi, the soft drinks giant, stepped in to sponsor IPL in 2013. It became the second brand to sponsor the IPL.
- Vivo IPL (2016 to 2017) Chinese mobile manufacturer Vivo had signed a two-year contract with BCCI by making a bid of ₹100 crore in 2016.
- Vivo IPL (2018 to 2019) The Chinese mobile manufacturer had renewed and gained their sponsorship rights for 5 years by making a bid of ₹2,199 crore. Vivo had approximately paid ₹440 crore per year.
Jan 20, 2024 · DLF (2008-2012) Pepsi (2013-2015) VIVO (2016-2017) VIVO (2018-19) Dream11 (2020) Tata (2022 - 2023) ALSO READ. IPL 2024 Set To Kickstart On March 22 - Reports. Discover more. At OneCricket, we understand the significance of the IPL title sponsorship and its evolution over the years.
Mar 24, 2024 · The term DLF IPL became a staple diet for many fans and broadcasters. The deal with DLF was worth I00 Million US Dollars, making it one of the biggest deals of that period. Pepsi (IPL 2013...
- Ashwin Chandrasekar
Sep 22, 2023 · In the 2008 season of the Indian Premier League (IPL), DLF became the title sponsor, replacing previous sponsors Sahara. The company had paid $100 million for a four-year deal, making it one of the most expensive sponsorships in cricket history.
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From 2008 to 2012, the IPL title sponsor was DLF, India's largest real estate developer, which bid ₹200 crore (US$25 million) for the rights for five seasons. [91]
