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What happens when I link Google Analytics and Google Ads?
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How does the Google Ads performance report work?
By default, the Google Ads reports show valuable metrics from both Google Ads (e.g., clicks) and Analytics (e.g., bounce rate), providing you with additional insight into which advertising...
- Google Ads AI Essentials: Google Analytics 4 Best Practices
Measure campaign performance. Use Google Analytics 4...
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Google Analytics can help you improve ad performance with...
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While the Model comparison and Conversion paths reports...
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Segmenting your data can help you identify which campaigns,...
- Google Ads AI Essentials: Google Analytics 4 Best Practices
Linking your Google Ads and Google Analytics accounts provides access to more detailed data about ad performance. By linking the accounts, you can track user behavior after they click on your ads, including how long they spend on your site, which pages they visit, and whether they convert.
Apr 2, 2019 · Optimized bidding. Once you link Google Analytics and Google Ads, you can access a new set of reports about your Google Ads campaigns right in your Analytics account, helping you better understand what happens after a customer clicks an ad.