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- Asda has become the first supermarket to price match both Aldi and Lidl across a broad range of popular everyday products, further reinforcing its value credentials with consumers.
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Jan 5, 2024 · The Aldi and Lidl Price Match will run alongside Asda’s established customer value propositions, including Price Drop and Asda Rewards – and means customers can trust they are getting the best prices by shopping at Asda.
Jan 5, 2024 · Asda will price match Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17% – to match whichever discounter has the lowest price on these products.
Jan 5, 2024 · Asda has become the first supermarket to price match both Aldi and Lidl across hundreds of everyday products. The supermarket is price matching the discounters on 287 comparable grocery...
Jan 5, 2024 · And for products where direct comparison isn't possible due to size or weight differences, Asda promises a fair pro-rata price match. Eloise Hill at Retail Gazette highlights that this initiative complements Asda's existing customer value strategies, including their popular Price Drop and Asda Rewards programs.
- Sid Jones
Jan 5, 2024 · Asda has become the first supermarket to price match both Aldi and Lidl. From today, prices will be matched on 287 everyday grocery products. Prices will be reduced by an average of 17% across items such as milk, bread, cheese, tea, coffee, fresh meat, fresh fruit and vegetables, baked beans, pasta, rice, and breakfast cereals.
Jan 5, 2024 · Asda doesn’t price match in Northern Ireland, and alcohol products are compared differently due to minimum unit pricing in Scotland and Wales. Also, the price match excludes multi-buy offers and ‘member prices’ at Aldi and Lidl.
Jan 5, 2024 · Asda has begun matching prices with Aldi and Lidl as the supermarket’s billionaire owners battle to win back market share and address concerns about the grocer’s debt levels.
