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How do you get followers on Instagram?
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How do I grow my Instagram followers?
- Use a social media content calendar to plan your Instagram posts ahead of time. Download a Free Content Calendar to Grow Your Instagram Followers. Most of the work of increasing your Instagram followers happens before you open the app.
- Use a social media management tool to schedule your posts in advance. Get Started with HubSpot’s Social Media Tool. A social media management tool will help you post consistently without the extra work of logging into Instagram each time.
- Adhere to a regular posting schedule. Set a schedule for posting to build trust with your audience. Optimizing your schedule for your specific audience might take time and experimentation.
- Download an Instagram for Business kit with templates and how-tos. Download a Free Kit to Help You Grow Your Instagram Profile. A series of templates and how-to guides are an essential addition to your Instagram growth toolbox.
- How to Get More Instagram Followers For Free
- Step 1. Lay The Groundwork
- Step 2. Create Great Content
- Step 3. Make Yourself Findable
- Step 4. Engage with Your Community
- Step 5. Keep Learning
No time to read the whole guide? Check out the video below for what you need to grow on Instagram this year: Otherwise, it’s time to roll up your sleeves and get to work.
Have a thoughtful Instagram marketing strategy
If you want to be effective on social, you need a clear plan. Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to: 1. increase brand awareness 2. boost product sales 3. drive traffic to you...
Define your target audience
Ask yourself some questions about who you’re trying to reach: 1. Where do they live? 2. What do they do for work? 3. When and how do they use Instagram? 4. What are their pain points and challenges? The answers to these questions will help you craft content to connect with the people on Instagram who are most likely to give you a follow. They will also help you consistently deliver content that will keep your audience engaged for the long run.
Create a consistent brand story and aesthetic
Maybe you want to show off how your product is made. Or humanize your brand by sharing an employee’s perspective. An aspirational brand might showcase the lifestyle or achievements of your customers. No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look. Your posts should be easily recognizable at a glance. Think of your Instagram grid as one cohesive unit. You can always use Instagram Storiesto share content that doesn’t quite fit with the...
Design a gorgeous Instagram grid
Sure, this might seem obvious, but it’s critical when thinking about getting followers on Instagram. Every post on your Instagram grid must be high-quality and visually engaging. When new users visit your profile, the content should make them want to see more (and click Follow). Give commercial photographer @nelsonmouellica round of applause for this visual feat.
Write compelling, long captions
Instagram is a visual social media platform, but great Instagram captions help you get more reach and engagement. Here are some key strategies to keep in mind: 1. Put the most important words up front. If the caption is more than 125 characters long, users must tap “more” to see the whole thing. Make the most of those first words to inspire that extra tap. 2. Ask a question. This makes it easy for your audience to leave a comment. That increased engagement will help make your account visible...
Post content that’s meant to be re-shared
Your audience wants to engage with content that’s useful and inspiring. So when planning your posts, think about types of content that other people might like to share. People love sharing infographics. Feed that desire by supplying your followers with your expert insights. If someone embeds your Instagram posts in their blog, you’re exposed to a whole new audience of potential followers. People can also re-share your posts in their Instagram Stories. These posts are clickable, so anyone who...
Use relevant hashtags to reach new users
Sadly, the text of your Instagram posts isn’t searchable. But your hashtags are. Using hashtags thoughtfullycan be a good way to get followers on Instagram for free. You can even create your own branded hashtags. Relevant hashtags can help people find your content. Instagram users can even follow hashtags. That means your hashtagged content may appear in the feeds of people who do not yet follow your account. You can include up to 30 hashtags in an Instagram post, but don’t go overboard. Inst...
Tag your location
If the location of your post or Story is clear, it’s worth adding a location tag. It’s another easy way for people to find your content on Instagram. If your business has a physical location, tag it and encourage customers to do the same. Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office. For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam: Source: Instagram If you’re posti...
Tag relevant users
It’s easy to tag Instagram users featured in your photos. Just use an @-mention in your caption or Instagram’s tagging functionality within the post. Users are notified when they’re tagged, so tags encourage them to engage with and share the post. Your post will also appear on the Tagged tab of their Instagram profile. You can also tag users in your Instagram Stories. Then, they can post shared content to their own Story with just a couple of taps. If they do so, their viewers can click throu...
Follow relevant accounts
You should only tag people in an Instagram post when the content is directly relevant to them. But you can follow anyone you like. And when you follow a user on Instagram, there’s a good chance they will check out your feed and consider following you back. Social listening is great for finding conversations and influential users (a.k.a. influencers) to follow. Instagram’s “Suggestions For You” section is also a handy resource for finding relevant accounts to follow. These suggestions show up...
Engage with existing communities
Like all social media networks, Instagram is about the communities built within it. So make sure you’re participating in those spaces. Get involved by liking, commenting on, and sharing content from other credible users in your community. Avoid generic comments (like “Awesome post!”) that look like they come from bots. Engaging with other posts helps draw attention (and potential new followers) in two ways: 1. People get notifications when you like and comment on their posts. They may check o...
Work with influencers in your niche
Here’s an important stat for anyone thinking about how to get more followers on Instagram: 60% of consumers say they’d follow a brand on Instagram after seeing it promoted by an influencer they trust. If you’re not working with influencers now, then you should definitely consider it. Luckily, we’ve got a whole guide on Influencer marketingto help you out.
Create an AR filter
AR filters for Instagram Stories are photo effects Instagrammers can use to modify photos taken through their mobile phone’s front and back cameras. Those posts with puppy ears? Those are done with an AR (Augmented Reality) filter. Those “which [vegetable/pizza/emoji/etc.] are you?” posts? Yup, those use AR filters too. Any Instagram user can now create an AR filter. The filters you create live in their own section of your Instagram profile. Source: @paigepiskin on Instagram If your filter is...
Run contests
Contests on Instagramare a great way to help you get more followers. Just make sure your entry process involves asking people to follow you and comment on one of your photos by tagging a friend. Tagged friends will also see your post and may choose to follow your account as well. Encouraging user-generated content as part of your contest can also help you reach more people. People will learn about your profile from posts their friends create. This is an effective way to build trust with new f...
Consider advertising on Instagram
Okay, this isn’t exactly a way to get free Instagram followers. But Instagram adscan be a powerful way to reach new followers fast by getting your content in front of people who would otherwise not see it. And unlike buying followers, using Instagram ads is a totally legitimate and effective way to get more Instagram followers quickly with a small investment. Target your audience by location, demographics, and even key behaviors and interests. You can also create a lookalike audience based on...
- Avoid buying fake followers like the plague. When websites sell 1,000 Instagram followers for the cheap pricing of $12.99 (yes, those are real figures), it’s enticing to snag a quick win to inflate your follower count.
- Embed keywords into your username and name. The Instagram algorithm prioritizes search results containing keywords in the name and username. Your username is your Instagram handle (your profile’s @name): Keep this the same as your company’s name and/or consistent with your profile’s username on other social channels to be instantly identifiable.
- Optimize your Instagram bio. There are four elements you need to nail to unlock the perfect Instagram bio: A straightforward description of what you do and/or what you sell.
- Cross-promote your Instagram handle on other channels. Redirecting potential customers from other channels to your Instagram profile is a lightweight strategy to make yourself discoverable and boost your following quickly.
- Amanda Demeku
- Content Marketing Specialist
- Use Instagram Reels. If you’re not sharing to Instagram Reels in 2021, you could be missing out on a huge opportunity for your brand or business! Reels, Instagram’s newest video feature taking center stage of the new main navigation bar, is a way to record up to 30-second video clips set to music on Instagram.
- Optimize Your Profile for Search. Optimizing your profile for search is a majorly under-utilized Instagram hack for growing your following — and one you should definitely try out in 2021!
- Create an IGTV Series. One of our top predictions for 2020 was that IGTV would become a vital part of Instagram — and it doesn’t look like it’s stopping anytime soon!
- Be More Inclusive and Diverse. Having an accessible, inclusive, and diverse Instagram account isn’t just the right thing to do, but it’s also a way to drive your engagement, follower count, and strengthen your community.
Jan 13, 2024 · 1. Stick to One Niche. Remember, A niche builds exclusivity! It helps form strong connections and your Instagram followers increase. Instagram is an exciting platform; every step of the way takes you to a new level.
- Spend time on the platform. Search for the most-followed industry accounts and study their posting patterns – what is the audience responsive to? W...
- You can use many Instagram hashtags for followers. However, to connect with the right target audience, avoid the spammy and non-value additive hash...
- Instagram is no secret sauce for success. What works for one may not work for another. Keep your consistency, experiment with your strategy, and an...
- Aside from Instagram’s official account, which has about 390 million followers, Portuguese footballer Cristiano Ronaldo is the most followed person...
Sep 13, 2023 · How to get more followers on Instagram: 15 tips to grow your real audience. Instagram is the foundation of so many brands’ social presence. Instagram marketing has proven to drive traffic, support sales and engage customers. But if you’re not thrilled with your Instagram growth and engagement, you’re not alone.
Feb 21, 2024 · Table of contents. The 23 ways to get more followers in this post are broken into the following sections: How to get more followers with your Instagram bio. Using creativity and content to attract followers. How to use follower-friendly hashtags. Getting more followers through other users. Best practices for increasing followers.
