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  1. Feb 20, 2024 · Learn how to create engaging social media posts with these tips, examples and templates. Find out how to use colours, fonts, graphics, carousels, UGC and more to stand out on Instagram, Facebook, TikTok and more.

    • Motivational social media posts. Motivational posts help you connect with audiences in a helpful and empathetic way. They make brands more human and relatable.
    • User-generated content posts. What better way to show your impact on clients’ lives than having them speak for you? User-generated content (UGC) is a powerful tool for building trust.
    • Industry news posts. Social media posts highlighting industry news are a great way to remain relevant, be a source of information for followers, and take part in ongoing conversations.
    • Long-form content posts. Some social media posts are short and sweet, while others go more in-depth, offering valuable information without asking people to click away to a blog post or product page.
    • Female
    • Content Specialist
    • 116
    • June 17, 1989
    • The Cheesecake Factory: Use humor and great photos. The Cheesecake Factory is an American chain of restaurants, localized around the world. If you’re not familiar with it, you may recognize the name from the hit series The Big Bang Theory.
    • Google: Share interesting customer stories. Google Maps is one of those things that doesn’t need much explaining. Most people know what it does, it helps you get from A to B. It can even find you a faster route when there’s loads of traffic up ahead.
    • Tony’s Chocolonely: Show people what’s happening. Tony Chocolonely is a Dutch company that sells chocolate. Their chocolate bars are quite popular and their mission is to make chocolate 100% slave-free.
    • The Clay Creative Co: Increase followers with giveaways. Now, this is an online store you’ve probably not heard of, as it’s a small business from the UK that sells its earrings through Etsy.
    • Videos. By 2020, digital videos will drive 82% of web traffic. That means you’re leaving reach and engagement on the table if you aren’t sharing video content on your channels.
    • Live videos. In addition to video posts, consider posting live video updates to your social channels. Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine.
    • Your employees. It can take years to build trust in your brand, but showcasing real people who work at your company can build a personal connection with your audience much more quickly.
    • Company news. Share exciting news about your organization on your social media feeds. But make sure to personalize it. For example, you could share a photo of your team celebrating winning a big new client or an industry award, or introducing a new product or an important hire, instead of just posting a link to the press release.
  2. Mar 10, 2022 · Learn how to create engaging posts for Facebook with tips, trends, and examples. From polls and games to industry trends and tips, discover over 62 ideas to connect with your audience and grow your brand.

  3. Create captivating social media posts for any channel with Adobe Express. Explore templates, edit photos and videos, add branding and effects, and schedule your posts with ease.

  4. Oct 25, 2022 · Learn how to create engaging and diverse social media posts for your brand with these tips and examples. From planning a weekly series to sharing influencer content, discover how to keep your feeds fresh and relevant.

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