The North Face
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The South Butt, LLC was an American clothing and accessories company founded in May 2007 by Jimmy Winkelmann Sr. and Jr., the latter of whom was at the time a 16-year-old student at Chaminade College Preparatory School in St. Louis, Missouri.
In the world of fashion, it’s not often that a small startup goes head-to-head with an industry giant, but that’s exactly what happened when a teenager named Jimmy Winkelmann founded South Butt.
Apr 9, 2010 · The North Face Apparel Corp. has settled its lawsuit against The South Butt, a Missouri teenager's company that marketed clothing that parodied the outdoor clothing giant.
Apr 19, 2010 · The legal battle between parody brand The South Butt and The North Face is a draw and both brands can now coexist.
Oct 9, 2009 · In August, lawyers for The North Face sent Winkelmann a cease and desist letter requesting that Winkelmann stop using The South Butt name, and The South Butt logo. There are undoubtedly similarities between the two logos.
Apr 9, 2010 · The North Face Apparel Corp. has settled its lawsuit against The South Butt, a Missouri teenager's company that marketed clothing with a not-so-subtle logo and tag line that parodied the...
Oct 25, 2012 · In a blow to dumb T-shirt lovers everywhere, "The Butt Face" is no more. The clothing brand, a spoof on preppy fleece-maker The North Face, was ordered by a Missouri judge to shut down its operations last week, according to a court filing.
