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- Back in 2003, Beckham penned a lifetime deal with Adidas. It was later revealed that he was paid a whopping £115million by the German sport giants. At the time it was one of the biggest sponsorship deals in sport. Since then, that figure was surpassed when Adidas paid Beyonce for her Ivy Park range.
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Apr 3, 2022 · According to Cosmopolitan, the same year, the athlete also made a lifetime endorsement deal with Adidas for a whopping $160 million. Along with advertising and being the face of the brand, he makes a percentage of profit from his campaigns.
- Writer
Oct 25, 2021 · Back in 2003, Beckham penned a lifetime deal with Adidas. It was later revealed that he was paid a whopping £115million by the German sport giants. At the time it was one of the biggest...
- Jon Boon
David Beckham bagged one of the biggest deals of his life and the biggest deal for the company at that time in 2003, a lifetime endorsement deal worth an astounding $160.8 million. The lifetime deal meant Beckham had to endorse the brand for the rest of his life, something he does till now.
- Nandini Bansal
Mar 1, 2022 · In 2003, Beckham penned a lifetime deal with Adidas worth $160 million. He also earns a significant percentage of profit from the German company on his branded products.
Nov 1, 2021 · David Beckham Endorsements: In 2003 Beckham signed a lifetime deal with Adidas, Credit: Adidas. David Beckham Endorsements: EMPORIO ARMANI. Famously, at the height of Posh and Becks fame, David modeled for the Italian designer, Armani.
Jun 2, 2024 · Along with clothes brand Hugo Boss, Stella Artois beer and Walkers crisps, football legend David Beckham has added a fancy headphones maker to his long list of lucrative endorsements.
Jan 29, 2023 · His lifetime endorsement deal with Adidas back in 2003 was signed for $160 million, and he also earns a percentage of profits from his campaigns.