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  1. The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh .

    • Guy Kawasaki
    • 1990
  2. Apr 25, 2021 · Addeddate 2021-04-25 20:38:23 Identifier the-macintosh-way Identifier-ark ark:/13960/t6p08vk71 Ocr tesseract 5.0.0-alpha-20201231-10-g1236

  3. The Macintosh Way is the first book that Guy wrote. At the time, he had just left his position at Apple, so this book offers an insider’s perspective of the Macintosh Division. The gist of The Macintosh Way is that to change the world, you need to do the right things the right way.

  4. Amazon.in - Buy The Macintosh Way book online at best prices in India on Amazon.in. Read The Macintosh Way book reviews & author details and more at Amazon.in. Free delivery on qualified orders.

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    • Guy Kawasaki
  5. The Macintosh Way. Guy Kawasaki. HarperPerennial, 1990 - Business & Economics - 209 pages. The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse,...

  6. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way....

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  8. Jan 1, 1989 · The Macintosh Way. by Guy Kawasaki (Author) 4.5 13 ratings. See all formats and editions. Briefly looks at the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry. Report an issue with this product or seller.

    • Guy Kawasaki