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Learn about the Reddit brand, its logo, mascot, typeface, and values. The logo consists of a stylized Snoo head in a conversation bubble, paired with the Reddit wordmark.
r/logo: /r/logo catalogs and discusses reddit's many custom logos.
Explore the origins and changes of Reddit's logo, featuring its mascot Snoo, from 2005 to today. Discover how the logo reflects the platform's growth, culture, and identity as a social network.
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This logo is still used on the website's classic layout .
- 2005 – 2017
- 2017 – 2023
- 2023 – Today
- GeneratedCaptionsTabForHeroSec
The news site’s first logo consists of two elements: a full-length Snoo and a Reddit caption. The original character has an oval head, semi-oval torso, semi-circular ears, legs, and arms. He also has a long antenna with a circle, which gives him an alien from another planet. The social media mascot is completely white, except for the orange eyes. E...
In 2017, a small redesign was carried out, leaving one head from the Snoo. She, as before, is painted white. The eyes and smile are the same color as the large orange circle that serves as the background. The inscription has become visually smaller. The small circle above the “i” resembles the alien eye from the first logo. Every “Redditor” knows t...
The comprehensive brand refresh of Reddit, led by Pentagram New York and Natasha Jen’s team, represents a significant evolution in the site’s visual identity, marking its most extensive overhaul to date. This redesign encompasses several key changes: 1. Introduction of a New Custom Font Family: The team introduced ‘Reddit Sans,’ a custom font famil...
Learn about the origin, evolution, and meaning of the Reddit logo, featuring the friendly alien Snoo. Discover the new custom font, color palette, and 3D rendering of the iconic emblem.
- June 23, 2005
- San Francisco, California, U.S.
- Steve Huffman, Aaron Swartz, Alexis Ohanian
- reddit.com
Nov 29, 2023 · Updated logo with a new, conversational Snoo. Snoo, Reddit’s loveable mascot whose curiosity is a common thread across the broad community of people who use Reddit, has evolved in terms of design and expression over the years. With this next evolution, Snoo is more lively than ever, moving into 3D with updated poses, expressions, and reactions.
Learn how to use Reddit assets in a way that stays true to the brand. Find out the rules and tips for the logo, wordmark, Snoo, color, typography, imagery and more.
