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Learn how to create a Google Analytics 4 property, add a data stream, and install the Google tag for your website or app. Find out how to use enhanced measurement, Firebase, and CMS integrations.
Learn how to switch from Universal Analytics to Google Analytics 4, the new version of Analytics that provides actionable, privacy-safe customer insights. Follow the step-by-step guide, use the migration tools, and find the GA4 features for your use case.
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