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Donald Arthur Norman (born December 25, 1935) [2] [3] is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. [4] . He is best known for his books on design, especially The Design of Everyday Things.
Don Norman's JND.org. Engineers and business executives are good at solving problems, but they seldom ask if it is the correct problem. Human- and humanity-centered designers are trained to address the core, underlying factors, not just the symptoms. Design must change from being unintentionally destructive to being intentionally constructive.
Don Norman, Ph.D., is co-founder and board member of Nielsen Norman Group: User Experience Research, Training, and Consulting.
Jan 23, 2024 · Formally speaking, Don Norman is a cognitive scientist and usability engineer (he was once awarded the Benjamin Franklin Medal in Computer and Cognitive Science ). Practically speaking, much of his life’s work is rooted in research and advocacy for user-centered design.
Jan 23, 2017 · Don Norman is one of the leading thinkers on human-centered design and the principles he writes about are required reading for every product designer.
I am co-founder and principal of the User Experience/Usability consulting firm, the Nielsen Norman group, where I am now emeritus. I have been an IDEO fellow and a member of the Board of Trustees of IIT’s Institute of Design in Chicago (now emeritus at IIT).
Don Norman, Donald A. Norman. Honorary Prof. and Founding Director Emeritus, The Design Lab, University of California, San Diego. Verified email at jnd.org - Homepage.
Don Norman is an anthropologist of modern life, studying the way we humans interact with our designed world. Though he has a slight reputation as a grumpy critic, his work is generous and insightful -- he wants nothing less than to close the gap between products and their users.
Jan 10, 2014 · A fully updated and expanded edition of Don Norman's classic and influential work, which pioneered the application of cognitive science to design.Even the sm...
Don Norman is Distinguished Professor (emeritus), Founder and first Director of the Design Lab at the University of California, San Diego. He has been a Vice President of Advanced Technology at Apple and an executive at HP.
