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Learn how to use Google Analytics attribution to measure and optimize your marketing impact across channels and devices.
- Overview
- How to get started with Google Analytics 4
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Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps
GA4 is a new kind of property designed for the future of measurement:
Collects both website and app data to better understand the customer journey
Uses event-based data instead of session-based
Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
Predictive capabilities offer guidance without complex models
There are three ways to get started if you are an editor or administrator:
Option 1: Set up Analytics data collection for the first time
Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”)
The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal Analytics property. You'll still be able to access your Universal Analytics property and view reports based on your historical data. You can access both properties using the property selector in the Admin area.
Option 3: Add Google Analytics 4 to a website builder platform or CMS (content management system)
Do this if you use a CMS-hosted (Content Management System) website, e.g. a website created using Wix, WordPress, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, Awesome Motive, HubSpot, etc.
Learn how to set up Google Analytics 4, the new kind of property that collects event-based data from websites and apps. Find out the benefits, features, and integrations of GA4 and the transition from Universal Analytics.
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Learn about Google Analytics 4, our next-generation measurement solution, with these free courses on Skillshop. Learn analytics with free online courses Analytics Academy...
Learn how to create a Google Analytics 4 property, add a data stream, and install the Google tag for your website or app. Find out how to use enhanced measurement, Firebase, and CMS integrations.
Jun 28, 2024 · Learn how to use Google Analytics 4 to measure traffic and engagement across your websites and apps. Find out how to set up measurement, automate your Analytics solution, and migrate from Universal Analytics.
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Google Analytics 4 has replaced Universal Analytics. Starting July 1, 2023, standard Universal Analytics properties stopped processing data. (360 Universal Analytics properties with a...
