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- Create an Outline. Creating an outline is a GREAT first step in the content writing process. Outlines help your content come out better for two main reasons
- Make It Easy to Consume and Share. Content that’s super easy to read and share is of the keys to great content. You can have a post written by the world’s top copywriter.
- Keep it Snappy, Rich and Entertaining. Whether you’re writing about content creation or cars, your writing needs to grab (and keep) people’s attention. Otherwise, they’ll click over to something else.
- Quotable On Social Media. According to a study that we conducted, very few blog posts get shared or linked to. And to increase the odds that your content ranks in search engines and gets shared on social media, add shareable quotes.
Dec 28, 2023 · Content writing is a skill that requires creating written information that is informative, interesting, and helpful to specific audiences in a clear, concise, and engaging manner. Blog posts, articles, website copy, social media posts, and email newsletters are some of its examples.
- Understand That Content Is Not King. Every other post out there will tell you that “content is king.” But move over, content. There’s a new ruler in town, and her name is Empathy.
- Write Like a Chameleon. Much like some chameleon species can change skin color to match their surroundings, great content matches the place it’s published.
- Stick Out Like a Sore Thumb. Spend much time on the internet? Then you probably know quality content isn’t the norm. Instead of churning out another boring, crappy, or otherwise inferior piece of written content, consider how you can stand out from the crowd
- Give Google What it Wants. In the early Internet days, getting your content in front of the right eyeballs was easy. Write a post, publish, and readers would show up.
- Save time by using the same template for similar topics. Look at these two posts from our SEO glossary: Both of them use exactly the same template: What is x?
- Get people hooked right away with the PAS intro formula. People have short attention spans. You need to hook them right away or they’ll leave. Here’s a great intro formula you can use to combat against this
- Cut fluff and jargon to make your content more accessible and shareable. Did you know that 54% of Americans read below the equivalent of a sixth-grade level?
- Help people grasp important concepts with examples. Examples help drive points home. That’s why we frequently use them in our content. How frequently? According to Ahrefs’ Site Audit, there are ~520 mentions of “for example” across our blog posts
Dec 4, 2023 · Learn what content writing is, why it matters, and how to do it well. Get 15 tips for choosing topics, formats, outlines, and more, plus see examples of successful content marketing.
May 27, 2021 · Learn how to create content for the digital medium with examples from brands like Amul, Flipkart, Zomato, and Fevicol. Explore different types of content writing, tips, and tools to improve your content marketing strategy.
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