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- Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
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Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
- 01 Flush Left
- 02 Use One Typeface
- 03 Skip A Weight
- 04 Double Point Size
- 05 Align to One Axis
- 06 Pick Any Typeface
- 07 Group by Using Rules/Shapes
- 08 Avoid The Corners
- 09 Mind The Gap
- 10 Relax, It’S Just Type
When in doubt, set your type flush left, ragged right. Why? In Western culture, people read from top to bottom, left to right. By justifying type left, the eye is able to find the edge, and read copy much more easily. Avoid indenting the first line of a paragraph for the same reason.
Using two typefaces successfully within a layout requires an understanding of the chosen faces in order to be confident that they are complementary. In general, avoid using two typefaces of the same classification. For example, do not use two sans serif, serif, slab serif or script faces together. The reason—contrast. Stay with one typeface until y...
Go from light to bold, or from medium to extra bold when changing font weights. The key to great design is contrast. Slight changes in weight change make it harder for the audience to notice the difference. Try mixing bold for the heading and light for the body copy for greater contrast.
A good rule of thumb when changing point sizes is to double or half the point size you are using. For example, if you are using 30 pt. Type for the headline, use 15 pt. Type for the body copy. For other uses, try 3x or 4x the point size for something more dramatic.
Build your type along one primary axis, and align elements to this grid line. For a vertical axis, align the left edge of your type. For a horizontal axis, align type on the baseline vs. the cap height.
Use any typeface you like, as long as it’s one of the following: Akzidenz Grotesk, Avenir, Avant Garde, Baskerville, Bembo, Bauer Bodoni, Bookman, Caslon, Century, Clarendon, Courier, DIN, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, Mrs. Eaves, OCRB, Rockwell, Trade Gothic, Trajan, or Uni...
Use rules/lines to group related blocks of information. This will also make dissimilar objects appear more orderly.
Don’t place elements along the edge or corners of a page unless to deliberately cut elements off. Negative space is a good thing, so let your design breathe.
Typography is all about spacing. Never use forced justified type because of the inherent rivers that will run through your copy. Avoid having a single word on the last line of a paragraph, otherwise known as a widow (otherwise know as an orphan outside the US). Don’t allow a new page or column to begin with the final word or line from a previous pa...
Be bold or italic,never regular. This isn’t a typographic rule. It’s just a reminder to have fun. Work within the rules, then break them. Whatever you do, don’t be regular.
- Stephen Bau
Jan 8, 2019 · Chris Do: From immigrant childhood to millions in revenue & winning an Emmy. Millo Team. Millo Staff. Updated on: Jan 08, 2019. After his family immigrated to the U.S. from Vietnam, Chris Do never imagined his artistic interests could eventually propel him into a successful life-long career.
View Chris Do’s profile on LinkedIn, a professional community of 1 billion members. As the Founder and CEO of The Futur, I have over 27 years of experience in brand design…
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- The Futur
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May 2, 2022 · Chris Do, tell us a little bit about yourself. I’m a loud introvert on a mission to help a billion people make a living doing what they love. Recovering graphic designer, only child, father to two amazing boys, and husband. What got you started on this mission? How did you get inspired?
Entrepreneur / Educator / Consultant / Lecturer / Change Agent / Rebel Chris Do is the founder and CEO of brand strategy design consultancy Blind. Founded in 1995, Blind is a pioneer of Motion Design.
968K Followers, 942 Following, 1,442 Posts - Chris Do—Personal Branding/Business Coach (@thechrisdo) on Instagram: "I help creatives build businesses and business leaders build brands. Bloom Brand Partner"
