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Mar 18, 2022 · Spending on sustainable brands and products by Generation X – those born between the mid-1960s and mid-1970s – has increased by 24% since 2019. And the behaviour of other groups has followed a similar trend. Gen Z’s influence has led to it being labelled “the most disruptive generation ever ” by the Bank of America, a CNBC article ...
Marketers need to follow different playbooks for independent, dissonant, and resonant products, tailoring their approaches to green, blue, and gray customers with each. When companies market the ...
Sep 18, 2023 · Summary. Three factors are driving us toward a major shift in consumption patterns where consumers will consider sustainability as a baseline requirement for purchase: 1) Trust drives behavior and ...
Jun 14, 2023 · A new report — Accelerating Sustainable Transformation: Dispelling old myths to seize new value — by Accenture and the World Economic Forum’s Young Global Leader (YGL) and Global Shaper Communities unpacks and dismantles the idea that companies must choose between profitability and sustainability. The ‘next-gen leaders’ from the ...
A More Sustainable Supply Chain. Companies tend to focus on their top-tier suppliers, but the real risks come lower down. by Verónica H. Villena and Dennis A. Gioia. From the Magazine (March ...
May 2, 2024 · Navigating sustainability with RAVC. The journey towards sustainability in the automotive industry starts with understanding the landscape and identifying targets most relevant for automotive companies. Regulatory bodies, including across Europe, the United States, China and India have defined policies and targets aligned with environmental SDGs.
Jan 19, 2022 · Executives integrating digital technologies and sustainability benefit from thinking of this transformation as a three-part game plan, pressing across offense, midfield and defense to create an aligned and effective team. 1. Unleash a creative offense. Going on offense harnesses the positive energy around digital and sustainability.
Jul 15, 2024 · Read more on Climate change or related topics Environmental sustainability, Social and global issues, Socioeconomic class, AI and machine learning and Business and society. Partner Center
Mar 15, 2010 · How One Company Used Data to Create Sustainable Take-out Food Packaging. Environmental sustainability Digital Article. Theresa Bockelmann. Jan Recker. A German company’s efforts have prevented ...
Mar 7, 2022 · Summary. Common sense says that without a commute, employees who can work from home (WFH) have a lower environmental impact than their in-office peers, but this isn’t necessarily the case. In ...
