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De Beers is known for creating the finest diamond jewelry. Discover our iconic engagement and wedding rings, diamond earrings and other luxury jewelry.
The world's leading diamond company, with unrivalled expertise in the exploration, mining and marketing of rough diamonds driving it forward since 1888.
The De Beers Group is a South African–British corporation that specializes in the diamond industry, including mining, exploitation, retail, inscription, grading, trading and industrial diamond manufacturing. [ 3 ] . The company is active in open-pit, underground, large-scale alluvial and coastal mining.
De Beers is known for creating the finest diamond jewellery. Discover our iconic engagement and wedding rings, diamond earrings and other luxury jewellery.
De Beers Group is the world’s leading diamond company, with expertise in diamond exploration, mining, grading, marketing and retail. Together with our joint venture partners, we employ more than 20,000 people across the global diamond pipeline, with many of these people in our source countries of Botswana, Canada, Namibia and South Africa.
The 4Cs. Diamonds are often classified using the 4Cs – cut, colour, carat weight and clarity. Discover More. Beautiful Shapes and Fancy Colours. Explore the variety of diamond shapes and the natural beauty of fancy colours. Discover More. From Earth to Heirloom. An incredible journey of enduring value and legacy – a billion years in the making.
Discover the famous diamonds that De Beers discovered and preserved, such as the Millennium Star diamond and the world's finest Oppenheimer Blue diamond.
Jul 9, 2024 · From romantic advertisements to strategic supply management, De Beers revolutionised not just the diamond market but also how society views and values diamonds.
Dec 24, 2011 · For decades, De Beers has been the preeminent name in diamonds. Thanks to a stockpile of the world’s rough diamond supply, indelible marketing schemes and even negotiations with foreign governments for their diamonds, De Beers — owned by the Oppenheimer family since the 1920s — has been the most important name in one of the world’s most ...
Jun 5, 2024 · De Beers draws a red line in the sand by committing its jewelry resources to natural diamonds and pivoting lab-grown diamond production to industrial uses.
