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POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metacinema.
Fascinated by the ubiquity of advertising, documentarian Morgan Spurlock decides to make a film solely financed by product placement. Though many of the companies he contacts decline to ...
- (132)
- Documentary, Comedy
- PG-13
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Streaming now on @DocPlay: https://www.docplay.com/shows/pom-wonderful-presents-the-greatest-movie-ever-soldBoundary-pushing Oscar®-nominated filmmaker #Morg...
Comedy. , Documentary. First, he was bugged by the almighty burger, now Oscar®-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood’s dirtiest little secret: the games they play to get advertisers’ products strategically placed in movies and on television.
Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
Scathingly funny, subversive, and deceptively smart, The Greatest Movie Ever Sold shines the definitive light on our branded future as Spurlock attempts to create the "Iron Man of...