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Lincoln Motor Company. Lincoln Automobile Emblem, circa 1922 / THF150927. Lincoln Motor Company was formed in 1917 by father and son Henry Leland and Wilfred Leland. The elder Leland named it for the first president for whom he voted. Lincoln built airplane engines during World War I, then shifted to production of luxury automobiles.
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Lincoln Motor Company adopted the greyhound as its corporate mascot in 1925. The swift, graceful animal was a fitting symbol for a company that prided itself on speedy and stylish motor cars. Gorham Manufacturing Company, a silversmithing firm based in New York City, designed the regal hood ornament that crowned Lincoln automobiles through the 1930s.
During World War I, American women stepped into jobs traditionally held by men. Women were an important part of the wartime workforce at Lincoln Motor Company. Henry Leland formed Lincoln in 1917 to manufacture Liberty aircraft engines for the Allied Powers. Lincoln employees built 6,500 engines during the war. Packard, Ford, Marmon, Buick, and Cadillac produced Liberty engines too.
The 400-horsepower Liberty V-12 engine powered military aircraft during World War I. When pacifist and General Motors head Billy Durant wouldn't let Cadillac build the engines, Cadillac founder Henry Leland quit in protest, formed Lincoln Motor Company, and manufactured 6,500 of them. Packard, Ford, Marmon, and -- after Durant relented -- Buick and Cadillac also built Liberty engines.
During World War I, American women stepped into jobs traditionally held by men. Women were an important part of the wartime workforce at Lincoln Motor Company. Henry Leland formed Lincoln in 1917 to manufacture Liberty aircraft engines for the Allied Powers. Lincoln employees built 6,500 engines during the war. Packard, Ford, Marmon, Buick, and Cadillac produced Liberty engines too.
Lincoln Motor Company adopted the greyhound as its corporate mascot in 1925. The swift, graceful animal was a fitting symbol for a company that prided itself on speedy and stylish motor cars. Gorham Manufacturing Company, a silversmithing firm based in New York City, designed the regal hood ornament that crowned Lincoln automobiles through the ...
Henry Leland formed Lincoln Motor Company in 1917 to build military aircraft engines. After World War I, Lincoln built luxury automobiles. While Leland's cars were well engineered and manufactured, they weren't particularly stylish for a premium brand. Financial problems forced Leland to sell to Henry Ford in 1922. This Lincoln was given to Ford's friend and mentor, Thomas Edison.
Automobiles, like other everyday objects, underwent streamlining in the 1930s. The 1936 Lincoln Zephyr joined aerodynamic styling with attractiveness. Its flowing teardrop shape suggests motion. Its V-shaped grille slices the air. Headlights blend smoothly into the front fenders. Rear fenders hug the body and fender skirts hide the rear wheels. Even the taillights are streamlined. The Zephyr was a streamlining success.
Ford Motor Company purchased Lincoln Motor Company in 1922, after the struggling Lincoln was placed in receivership. Lincoln founders Henry Leland and Wilfred Leland hoped Ford would compensate Lincoln's original stockholders after the sale, and they later insisted there was an oral agreement to that effect. Four years of litigation failed to resolve the matter to the Lelands' satisfaction.
