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Team. Greg Gottesman is a Managing Director and Co-Founder of PSL. Prior to PSL, Greg served as one of the three initial Managing Directors of Madrona Venture Group, where he worked for almost 20 years. He also co-founded and led Madrona Venture Labs. He is also the founder, current board member, and former CEO of Rover.com.
Greg Gottesman is a venture partner at Pioneer Square Labs, a startup studio in Seattle. He has a Harvard MBA, writes a blog on venture capital, and has authored several books on college, law school and high school survival.
- 500+
- Pioneer Square Labs
- 5.1K
- Greater Seattle Area
- The PSL Process
- Too Much Equity?
- A New Approach to Startup Investing
- Betting on Diversity, and Seattle
One of the first things that stands out is PSL’s high “kill rate.” To get to the 25 startups in the PSL portfolio, the firm eliminated about 215 ideas that didn’t make the cut. PSL has a maniacal focus on getting customer signal as quickly as possible for a potential idea. It uses phone calls and structured interviews with customers; landing pages ...
In Seattle’s tight-knit entrepreneurial circles, one of the biggest criticisms of PSL — and other studio models, for that matter — is that they take too large of an equity stake upfront. That scares some entrepreneurs. Alexander Day, co-founder of real estate startup Modus, worked with another Seattle-area startup studio — not PSL — when his compan...
PSL startups accounted for nearly a quarter of venture rounds raised at $10 million or less during the pandemic by Washington state startups, according to data from PitchBook. A majority of PSL spinouts have gone on to raise additional investment, including two — NextStep and Yesler— in the past week. Any organization that helps entrepreneurs creat...
Looking ahead, a main focus for PSL is helping build companies with diverse teams. One-third of the studio spinouts are woman-founded — such as Remarkably and Gemma. And one of eight have at least one founder who identifies as BIPOC (Black, Indigenous, people of color), such as Glow and Cash. Julie Sandler, a PSL managing director who previously wo...
Oct 9, 2016 · It is Greg Gottesman choosing the person across the table. I have to like you and you have to like me too! That is the way deals get done. You absolutely need to be able to say, “I want to work ...
Greg Gottesman is a Managing Director and Co-Founder of PSL. Prior to PSL, Greg served as one of the three initial Managing Directors of Madrona Venture Group, where he worked for almost 20 years.
Jul 5, 2023 · Startups spun out through the collaboration have a unique advantage because they can tap into Fortive’s data, customer base and distribution network, said Greg Gottesman, managing director at ...
We're kicking off 2019 Creator Institute podcast with a longtime friend of mine Greg Gottesman - a managing director and co-founder of Pioneer Square Labs. P...
- 50 min
- 222
- Eric Koester
