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Erling Persson (21 January 1917 – 28 October 2002) was the founder of H&M (Hennes & Mauritz). He got the idea following a post-World War II trip to the United States: He was impressed by the country's efficient, high-volume stores.
H&M was founded by Erling Persson in 1947 under the name Hennes. The company's current CEO is Daniel Erver who replaced former CEO Helena Helmersson in January 2024.
Our founder had a vision. Erling Persson wanted to make great fashion available and affordable to everyone and do this in the right way. From a single store in 1947 we became a family of brands offering fashion and design to customers worldwide. This is our story.
Jun 26, 2024 · Erling Persson, the visionary founder of H&M (Hennes & Mauritz), has left an indelible mark on the global fashion industry through his innovative approach to retail and commitment to sustainability. Founded in 1947 in Västerås, Sweden, H&M started as a women’s clothing store named Hennes, meaning “hers” in Swedish.
The company was founded in 1947 by Erling Persson with the very first shop established in Västerås, Sweden. The original name of the business was called “Hennes” (pictured below), which is Swedish for “hers”, as the store at the time exclusively sold womenswear.
