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David McClelland was an American psychologist who developed Need Theory and Achievement Motivation Theory. He also created operant tests and measures, studied job competencies and applied his research to help people and organizations.
- The Power Motive
- The Achievement Motive
- The Affiliation Motive
- How It Is Used
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If an individual’s predominant motive is power, they are motivated to influence others and take control. While the extreme example of Hitler in Nazi Germany may come to mind, this motive actually takes on a more mild form of coach or leader. They do not seek to implement a dictatorship but hope to motivate others, delegate responsibility and influe...
If an individual’s predominant motive is achievement, they are motivated to do better for the sake of doing so. They hope to exceed expectations and are pleased when they surpass their peers. These individuals like challenges and want to be in charge of their success. Achievement-oriented individuals will change the situation or the location if the...
If an individual’s predominant motive is affiliation, they are essentially motivated by social connections. They are primarily motivated to fit in and please others, and value their relationships with their peers. These individuals appreciate familiar situations and are unlikely to leave their work location. They also do not like working alone and ...
The Three Needs Theory is most often used in business or corporate settings. It has enabled the use of personality tests in employees. Originally dismissed as irrelevant, personality tests became more popular when managers were attempting to discover what motivates their employees. Personality tests also enable the manager to learn more about each ...
Learn about the motivational theory of David McClelland, a Harvard professor who studied human nature and behavior. Find out how his theory explains the three needs of power, achievement, and affiliation and how they affect work performance.
Learn about the life and work of David McClelland, a prominent American psychologist who developed the theory of human motivation. Explore his achievements, publications, and consulting firm in this comprehensive biography.
Learn about the motivational theory of David McClelland, who identified three types of needs that influence human behavior: achievement, power, and affiliation. Find out how to apply this theory to manage teams and leaders in different contexts.
Learn about David McClelland, a renowned psychologist who studied human achievement and motivation for over five decades. He developed the Thematic Apperception Test, the Achieving Society model, and influenced hiring practices with his competency-based approach.
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What is David McClelland's human motivation theory?
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Who is David McClelland?
David McClelland's Human Motivation Theory allows you to identify people's motivating drivers. This can then help you to give praise and feedback effectively, assign them suitable tasks, and keep them motivated.
David McClelland in his book , “The Achieving Society” identified three motivators that he believe every person has: a need for achievement, a need for affiliation and need for power.
