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Oct 13, 2021 · A fundraising campaign is used by charities and nonprofits to gather a target amount of donations for their chosen cause over a set period. As well as generating funds, a fundraising campaign also raises awareness for a charity’s mission and goals.
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- Ice Bucket Challenge for ALS In 2014, you couldn’t consume any media without running into the Ice Bucket Challenge. This was the first-of-its-kind viral campaign run by the ALS Association, raising more than $220 million to help fund research to accelerate the fight against ALS.
- St. Jude’s Children’s Research Hospital Thanks and Giving Campaign St. Jude Children’s Research Hospital does a great job of sharing its mission with the world, encouraging people to donate to help them treat and find a cure for childhood cancer.
- Salvation Army Angel Tree Campaign The Salvation Army has a very strong fundraising presence during the holiday season, including the red collection bins that are outside a lot of retailers’ doors.
- Northwestern University “We Will” Fundraising Campaign Northwestern University launched its “We Will” capital campaign in 2014, and after achieving its $3.75 billion goal in just two years, it raised its goal.
- Cycle for Survival - P2P Fundraiser for Memorial Sloan Kettering Cancer Center. Cycle for Survival is a movement meant to beat rare cancers. This fundraising campaign accelerates progress in the research to fight off rare cancers and to bring new and better treatment options for people with rare cancer around the world.
- Real Men Wear Pink — Fundraiser for Breast Cancer. Real Men Wear Pink is a campaign by the American Cancer Society that involves men and drives their support in the fight against breast cancer.
- Extra Life — Fundraiser for Children’s Hospital. This fundraising campaign is unique, but this creative idea has helped raise money for many children’s health.
- Wings for Life — World Run (Spinal Cord Research Fundraiser) Creating physical challenges is a traditional tried and tested way of fundraising. This fundraising campaign surpasses the traditional idea of charity marathons or boat races and brings on more unconventional sports events that can attract more attention.
- Set fundraising goals. The first step to planning a fundraising campaign is to set SMART (specific, measurable, attainable, relevant, and time-bound) goals.
- Identify your target audience. Is your nonprofit leading an awareness campaign and hoping to reach new supporters? Or, perhaps you’re leading an annual giving campaign that targets major donors to upgrade their giving amounts?
- Develop a fundraising campaign team. Behind every strong fundraising campaign is a strong team of board members, staff, and volunteers! Your campaign will have many moving parts, so it’s important that you have point people to handle tasks like
- Craft your fundraising campaign message. To reach supporters with your campaign, you need to develop compelling messaging that explains the purpose behind your campaign and how the funds raised will advance your mission.
- Join Us in Celebrating The Best in Classy Fundraisers
- Most Streamlined Donation Process
- Most Loyal Supporters
- Will You Join The Next Generation of Best in Classy?
Get to know the fundraisers who doubled down on their strategies to engage, convert, and retain support, and have since continued inspiring others with their innovative ideas.
These organizations offer streamlined giving processes that allow more donors to access, navigate, and donate to their campaigns. As a result, they have the highest checkout conversion rates, defined as the percent of visitors who land on a donation page or initiate the event checkout process and complete a donation or ticket purchase.
These organizations have the most loyal donors, bringing in a dedicated supporter base that makes their mission possible through frequent interactions, recurring donations, and one-time gifts. They see the highest donor retention rates on the Classy platform, measured by dividing the sum of recurring and repeat donors by their total number of donor...
Our dedicated Best in Classy site shows how each featured organization paired its unique cause and mission with Classy’s fundraising tools to deliver an experience that attracts, nurtures, and retains loyal donors. If you’re not using Classy to run your fundraising websiteor campaigns today, the 50 campaign examples on our site can show you what it...
Watch on. Step 1: A successful fundraising campaign starts early. Step 2: Create a multichannel fundraising: Scale Up Your Efforts. Step 3: Identify your tactics and set a timeline. Step 4: Start executing as soon as you can. Step 5: Document your fundraising campaign plan to succeed.
Jun 13, 2024 · There are many types of online fundraising campaigns ranging from Giving Tuesday, capital campaigns, peer-to-peer fundraising, crowdfunding, text giving, and beyond. The donors that each campaign targets are equally varied and finding the right donors for each campaign is half the battle.
