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May 22, 2024 · As of July 2023, online search engine Bing accounted for 10.51 percent of the global desktop search market, while market leader Google had a share of around 81.95percent. Meanwhile, Yahoo's...
- Other Search Engines
- Emerging Search Engine Trends
- Think Beyond Google
2. Microsoft Bing
Microsoft Bingtrails at a distant second with an overall average of 3.23% of the market share worldwide and just 0.55% on mobile. This engine also powers Yahoo!, the U.S.’s third-biggest search engine. Bing’s search pages look similar to Google’s, with the same categories and a similar white background, with blue links and green URLs. Bing additionally offers Microsoft Rewards, a program that gives you points when you search or shop on the engine. You can redeem those points for gift cards, n...
3. Yahoo!
Its news-heavy page isn’t the sleekest search engine interface, but Yahoo! is still one of the more popular alternatives to Google, with just over 1.16% of the worldwide market share. Image Source Yahoo! is powered by Microsoft Bing, so search results are similar. Its search results page has a minimalist, text-heavy interface. However, it's still an important search engine in its own right, with over 4 billion monthly users in 2023.
4. Yandex
In some local markets, smaller search engines go head-to-head with Google — and win. Russian search engine Yandex has roughly 1.62% of the worldwide market share, but in its home country, that skyrockets to nearly 71%. (Google holds the number two spot.) If you do business globally and are looking to reach Russian customers, there are a few things to keep in mind. Image Source For example, Yandex has many quality indicators, or badges, that it can display alongside search results. One of the...
Social Media Search
TikTok and YouTubearen’t search engines per se, but think about how often you use their search functions. Recent HubSpot research showed that 42% — not quite half! — of respondents turn to social media to search for information. That’s more than any other search engine except Google. Meta, which owns Facebook, Instagram, and WhatsApp, has already incorporated its proprietary AI search into all three platforms.
Google Updates
Google is always working to prioritize good content, with improvements like the 2024 Core Update, which penalizes lower-quality, unoriginal, often AI-generated content. HubSpot’s Manager of EN Blog Strategy, Amanda Sellers, says it has huge implications for the industry. “First, Google is sending a strong signal that content written by humans is preferable to content by computers. (Ironic, given virtually all of the SERPs are algorithmized.)” Sellers also points out that this update should en...
Ultimately, it's essential to consider alternative traffic opportunities besides Google when creating an SEO strategy. By diversifying your sources, you’re more likely to capture the first page on SERPs, and you’re in a better position to find a truly ideal target audience. This article was originally published in September 2018 and has been update...
- Laura M. Browning
- Co-Founder
- Beanstalk Internet Marketing
- Google. With over 81.74% of the search market share, one hardly needs to introduce readers to Google. However, it clearly needs to head up any list of search engines.
- YouTube. YouTube was founded in 2005 by veterans of PayPal and purchased just over a year later by none other than Google, giving it control over the top two search engines on this list.
- Amazon. Amazon was launched in 1995 and is considered one of the first large companies to sell goods online. It started out selling books online but expanded rapidly.
- Microsoft Bing. Bing replaced MSN Search as Microsoft’s answer to Google launched in 2009. It currently has 3.38% of the search market share worldwide and 7.73% in the US.
- google.com. = 00:10:48. 8.76. 28.06%
- baidu.com. = 00:04:31. 7.76. 25.23%
- yandex.ru. = 00:09:08. 8.87. 25.33%
- bing.com. = 00:07:00. 6.07. 30.31%
- Google. No need for further introductions. Google holds first place in search with a stunning difference of 88.57% from second place Bing. Google first launched 25 years ago (1998) and quickly became the top search engine because of its ability to deliver accurate answers to users’ queries in the fastest way possible.
- Microsoft Bing. The best alternative search engine to Google is Microsoft Bing. Bing’s search engine share over the years is between 2.83% and 12.31%.
- Yahoo. Yahoo is one of the most popular email providers, and its web search engine holds third place in search with an average of 1.24% market share. From October 2011 to October 2015, Yahoo search was powered exclusively by Bing.
- Baidu. Baidu has a global market share between 0.68% and 11.26%. Baidu was founded in 2000 and is China’s most popular search engine. Its market share is increasing steadily, and according to Wikipedia, Baidu is serving billions of search queries per month.
Jan 9, 2024 · Everyone knows about Google, because of its popularity. However, with over 91.98% worldwide market share, Google is number one in the position. But, Google isn’t the only search engine available on the web. Other reliable sources are also available to get the answers to your queries.
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Jul 29, 2024 · At the very top of our list of search engines is Google. It’s generally considered the world’s best search engine. And it has 91% market share as of July 2024. Not only is it the world’s most popular search engine, but it’s also the world’s most visited website, with over 132 billion monthly visits.
