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Learn how to make a good first impression on your website visitors with a clear value proposition, navigation, call to action, and more. Orbit Media Studios shares 15 ways to fix your site immediately and increase conversions.
- Document 3-5 user personas to get a better understanding of your website’s audience. Do you really understand the people visiting your website? Are their needs and wants guiding every website decision you make?
- Set up Goals in Google Analytics. If you can’t measure it, you can’t improve it. Mr. Drucker loved measurement. If he were still alive, he’d revel in using Google Analytics goals data to improve his website.
- Redesign homepage to communicate your Value Prop. Your homepage is one of the most critical pages of your site. Not because it’ll get the most traffic (most sites get more traffic to other pages), but because
- Ensure a site-wide Call to Action is in the header. What’s the most important action on your website? Is it filling out a lead generation form? Downloading a lead magnet?
- Use white space. On more than one occasion I have heard clients complain that there was too much white space on their site and that this unused real estate ought to be used for advertising more of their services.
- Optimize your page speed. One of the most frustrating experiences for users of the web is waiting for a page to load for too long. With the rise of the mobile devices, people are accessing content all over the world on many different platforms.
- Use attractive calls to action. Your customers are already accustomed to following visual cues to determine which content is important to them. Calls to actions (CTAs) that are clearly marked with an action word enable your website users to more easily navigate your site and get exactly what they want in the location they expect to find it.
- Use hyperlink differentiation. When you add a link to any page, you're saying you want the user to click there. Make sure links are easily identifiable by visual cues.
- Optimize your site for the core web vitals. Google’s latest update revealed there are new on-site factors, called web vitals, that’ll influence how high your site ranks.
- Fix technical SEO errors. The chances are high that you have a few technical SEO errors that are holding your site back. To uncover these errors you’ll need the help of an SEO tool.
- Review your site structure. If you built out your website without a long-term site plan, then there’s a chance your site is a jumbled mess of pages. By refining and optimizing your website structure you can improve your search engine rankings, and elevate your user experience across the board.
- Publish content that matches the user intent. Even more important than publishing quality content, is publishing content that matches the intent of a keyword.
Dec 17, 2023 · Website improvement is the secret sauce that elevates your online presence from mediocre to extraordinary. It encompasses a range of strategies and techniques that enhance the user experience, boost search engine rankings, and increase conversion rates.
5 days ago · Website optimization improves user experience, traffic, ranking, accessibility, and conversion rates. We have listed ten strategies to optimize your website, including optimizing content marketing, improving SEO, and getting customer feedback.
Sep 5, 2017 · In the following, we will look at quick and easy website improvements that, while small, can have big impact on your site. The post will include improvements from different areas such as website speed, SEO and conversion.
