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    • $81 million

      • There are approximately 100 Happy Socks stores across Australia, Brazil, China, France, Germany, Greece, Japan, Portugal, Spain, Sweden, the United Kingdom and the U.S. In 2017, Palamon Capital Partners acquired the majority share of the company, valuing the business at $81 million, or SEK 725 million.
      en.wikipedia.org/wiki/Happy_Socks
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  2. Jan 24, 2017 · The London-based private equity firm Palamon Capital Partners has acquired a majority stake in Swedish socks and underwear brand Happy Socks for SEK 725 million (ca. €76.3 million).

  3. Information on valuation, funding, acquisitions, investors, and executives for Happy Socks. Use the PitchBook Platform to explore the full profile.

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  4. en.wikipedia.org › wiki › Happy_SocksHappy Socks - Wikipedia

    Happy Socks is a Swedish manufacturer, designer, and retailer of socks and other apparel founded in 2008 by CEO Mikael Söderlindh and creative director Viktor Tell. Their merchandise is sold online and through in-person retail distributors.

  5. Apr 22, 2024 · Happy Socks is not a socks company. Like Red Bull, it’s a marketing company. They left nothing to chance, which likely explains why they have grown so fast.

    • Vision
    • Brand Identity
    • Work Environment
    • Collaborations

    In just a decade, that vision has become not just a reality but an international phenomenon in the notoriously difficult-to-crack fashion market. Happy Socks is now sold in 90 countries and enjoys a level of brand recognition and loyalty most other labels can only aspire to. Its range features polka dot and brightly striped socks along with neon-hu...

    Similarly, the clarity of the brand’s identity, underscored by its recognisable designs and a simple but memorable name, meant it could manage the jump to international markets. “It’s hard to misunderstand our vision,” Mikael says. “Our strong vision and brand have simplified the process and made it quite easy.” This year saw the company launch its...

    Mikael adds that careful recruitment has been the secret to creating this merry work environment. “What has been core with Happy Socks is that we find unique people. You don’t have to be anything special, you can be unique and crazy and you will fit in here. You don’t need to pretend to be somebody else. If you can be yourself at work, you’re going...

    Another strong feature of the company is its collaborations with creatives of all stripes, from models to musicians, comedians to artists. Asked about some of the most memorable collaborations the company has undertaken, Mikael says Happy Socks’ recent 10-year anniversary has seen it reflect on some favourites. He nominates partnerships with artist...

  6. Happy Socks, the immensely iconic and much-loved brand has reached 90 countries and every continent – with concept stores all around the world, from LA to Tokyo, Happy Socks can be found in over 10,000 fashion apparel boutiques. But today Mikael is sharpening your knives!

  7. Jan 16, 2017 · Palamon Capital Partners has acquired a majority stake in Happy Socks from Scope Growth III. The transaction values Happy Socks at 725 million Swedish Krona, or $81.2 million. Palamon will also...