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Use Google Forms to create online forms and surveys with multiple question types. Analyze results in real-time and from any device.
- Overview
- In this article:
- Question formats in which the respondents choose one answer from available options
- Question formats in which respondents choose multiple answers
- Question formats in which respondents answer using a star rating scale
- Question formats in which the respondents can write their answers in a placeholder field
- How to change randomization
- How to set up screening questions
- What settings are available?
- Why?
Not sure about how to create surveys on Google Surveys? Check the 6 easy-to-follow steps for your successful research, as well as things to keep in mind when creating surveys.
• Step 1 - Name your survey: Give a distinctive name to your survey
• Step 2 - Pick a question format: Understand different question formats
• Step 3 - Write a question: Conduct questions
• Step 4 - Define audience setting: Reach the proper audience for your research purpose
• Step 5 - Choose demographic targeting: Filter the specific demographics
• Step 6 - Purchase responses: Determine how many responses to acquire
Question format It looks like: Description Things to keep in mind when creating surveys
Single Answer
The respondents can only pick one answer.
Can be used as a screening question.
Missing an opt-out answer choice
Two choices with image
Question format It looks like: Description Things to watch out when creating surveys
Multiple answers
The respondents can choose more than one answer and there is an automatic “None of the above” option.
Can be used as a screening question.
Conflicting answer choices
Multiple answers with image
Question format It looks like: Description Things to watch out when creating surveys
Rating scale The respondents can answer on a 5, 7, 10, or 11 star rating scale (e.g., "Not interested" to "Very interested"). Rating scales not clear
Rating scale with text The respondents can read a statement in the sentiment text field and choose using a 5, 7, 10, or 11 star rating scale.
Rating scale with image
The respondents can see a displayed image and choose using a 5, 7, 10, or 11 star rating scale.
Accepts GIF, JPEG, and PNG formats.
Question format It looks like: Description Things to keep in mind when creating surveys
Open-ended The respondents can enter one- to two-word answers or a short phrase. Character limit
Open-ended with image
The respondents can enter text in a placeholder field with an image of your choice displayed.
Accepts GIF, JPEG, and PNG formats.
Images larger than 300x250 pixels will be shrunk to that size.
• Click the "Randomize answer order" icon to change the randomization settings.
Note that this feature is only available to certain Question formats. [see Types of Questions]
1. Select the checkbox for Screen with this question.
2. Select the checkbox for each answer that qualifies a respondent for this audience.
• Note that this feature is only available to certain Question formats. [see Types of Questions]
• Pricing varies based on the incidence rate for your survey, which is determined through by an audience test.
Having three or more answers helps eliminate confusion for the respondents, provides a better user experience, and improves the quality of survey results.
Step 4- Define audience setting: Reach the proper audience for your research purpose
• want to get a representative sample of a country’s population? → General Population
• want to survey Android smartphone users on your next new app? → Android
• want to see how satisfied your website visitors are with your latest site content? →your website
The availability of some audience types varies by the targeted countries.
Step 5- Choose demographic targeting: Filter the specific demographics
This selection lets you filter the specific demographics you want to reach.
A top-line margin of error of 10% or more is acceptable for some business decisions, but others require more accuracy. For general internet-audience questions, we recommend 1,500 responses to ensure that top-line results are within a 3-5% margin of error and that results segmented by one or two dimensions (e.g., age, gender, etc.) are within a 10% margin of error. The number of responses recommended in order to receive statistically significant responses can be different for targeted surveys to a custom audience.
Preview before finalizing your purchase.
- Use Templates. Google Forms offers a variety of templates for different use cases such as event registration, feedback, and quizzes. Start with a template to save time.
- Customize Your Theme. To make your form stand out, customize its theme by clicking on the palette icon and choosing colors, header images, and font styles that align with your brand or event.
- Add Sections. Organize your form by dividing it into sections. This makes it easier for respondents to navigate through the form, especially if it’s long or covers multiple topics.
- Use Logic Jumps. Conditional logic, or "logic jumps," allows you to direct respondents to different sections based on their answers, providing a personalized form-filling experience.
Fill out your question and answers. In the bottom left of the question, click Answer key. Choose the answer or answers that are correct. In the top right of the question, choose how many points...
Official Google Surveys Help Center where you can find tips and tutorials on using Google Surveys and other answers to frequently asked questions.
Aug 6, 2019 · Google Forms lets you collect information from people via personalized quizzes or surveys. You can then connect the info to a spreadsheet on Sheets to automatically record the answers. The spreadsheet then populates with the responses from the quiz or survey in real-time.
Aug 12, 2022 · Learn how to use Google Forms to create surveys with different types of questions and answers, and how to share them with others via email, link, or embed. This guide covers the basics of Google Forms, such as adding, editing, and deleting questions and options.
