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May 29, 2023 · Discover the key characteristics of a good website. Learn the qualities of effective web design to enhance user experience and boost engagement. Read more!
- Easy to Navigate. Every website needs a good navigation system to increase engagement, conversion rates, and overall satisfaction. The well-designed site navigation will also make it easier for search engines to index your website, helping you achieve better rankings.
- Good Page Speed. Page load time is another important criterion for ranking web pages in their search results. A fast website improves user experience, increases search engine rankings, and decreases the bounce rate.
- Responsive Design. A responsive design is a web design approach that allows your website to adjust its layout on the device used to view it. This ensures the website looks great and functions properly on all devices, from mobile phones and tablets to desktops or laptops.
- Follow Security Protocols. A good website should emphasize user security to appear more trustworthy to potential customers. Performing website security audits can help prevent cyber attacks such as SQL injection and cross-site scripting, which can compromise the website’s integrity.
- A clear purpose. Without a clear purpose, your website will flop. And when we say purpose, we’re really talking about 'user intent.' Your website’s objective should be to help users accomplish their jobs to be done, so be sure you understand their needs and what they want to achieve when they search for your page.
- Quality content. Your website is only as good as its content. The best websites publish user-centric content designed mainly for their readers, not SEO.
- Outstanding UX and UI. Brilliant user experience (UX) and user interface (UI) design are among the most important web design rules and principles. Great businesses consider the user’s end experience from the very start of the web design process.
- Great performance. What goes on behind the scenes is just as important as what users see, so prioritizing performance is one of the most essential web design best practices to follow.
- Less is more. When it comes to effective website design, the simpler the better! The Paradox of Choice dictates that the more options you give people, the easier it is for them to choose nothing at all.
- A picture is worth a thousand words. It may seem cliche, but it’s true! Pictures convey a lot more information much quicker than large blocks of text.
- Aesthetics are everything. No matter how great the content on your site is, you could be losing conversions if your website isn’t visually appealing.
- Conventions are cool. People are used to certain generic website layouts. Being unique is usually a good thing, but it might be a better idea to take advantage of what users are already comfortable and familiar with!
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- Clear Purpose. Understand and cater to the needs of your audience. A website’s purpose is crucial for its success, as it should help users achieve their goals.
- Easy Navigation. Users should find what they’re looking for quickly. User Experience (UX) is crucial for a website’s success, as it helps visitors understand, use, and stay on the site.
- Professional Design. Aesthetically pleasing, consistent, and appropriate for the target audience. Your website represents your company, products, services, and brand, so it should be visually appealing, polished, and professional.
- Speed. Fast loading times for all pages. Page load time is a crucial factor in ranking web pages in search results. A fast website enhances user experience, boosts search engine rankings, and reduces bounce rates.
Feb 16, 2024 · What makes a good website? Recall your own experiences. Websites that impressed you were engaging, uniquely eye-catching, smooth and easy to use. Thank goodness there are a thousand ways to achieve that, or every website would look the same.
Nov 16, 2022 · Check your site against these 11 benchmarks to evaluate its effectiveness. 1. An easy-to-navigate menu. For site visitors, the menu serves as an anchor, a “north star” they can head to when they need to find the right information.
