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Adobe Marketo Engage — also referred to as Marketo Engage or simply Marketo — is the world's largest marketing automation platform. It lets you streamline, automate, and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster.
Marketo is your complete Marketing Software solution that has a range of features to help your business grow rapidly. How Can Marketo Help You? Marketing Automation. No-hassle solution for email marketing, lead nurturing, lead scoring, lead generation & more. Demo | Free Trial. Inbound Marketing. Engage with customers early in the buying process.
- Background
- How Does Marketo Work?
- Who Should Use Marketo?
- Key Features and CORE Capabilities
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Marketing automation has shaped — and continues to shape the future of — the marketing industry. Adobe, a customer experience platform, must have foreseen the trend when it acquired Marketofrom Vista Equity Partners in 2018, valued at $4.7 billion. Since the acquisition, Adobe has integrated Marketo’s marketing technology with Adobe Experience Clou...
The platform automates all aspects of digital marketing, from planning to creating personalized messages to tracking sales and revenue. It simplifies complex marketing tasks, allowing users to save time and effort for other important matters. With Marketo’s stack of tools, marketers nurture sales leads, personalize messages and marketing content, t...
Marketers and organizations of any type and size find Marketo a valuable marketing automation platform. Because both outbound and inbound activity is tracked and visible in Marketo, sales reps, and brand managers are more involved in marketing campaigns, planning, decision making, and customer engagement.
Marketo empowers users to map the customer’s journey in detail, track channels, measure content effectiveness, gain insights from reports, identify influential touchpoints, and access centralized customer data. By integrating business intelligence and analytics, marketers can dive deeper into the consumer data for insights to improve performance, e...
Marketo is a SaaS platform that helps businesses with marketing, sales, lead management, customer engagement, and revenue attribution. It offers AI-powered tools, integrations, analytics, and cross-channel engagement to attract and convert prospects and grow customer relationships.
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.
What is Marketo? Marketo is a comprehensive marketing software-as-a-service platform designed to automate and streamline marketing tasks across multiple digital channels. In 2018, Adobe Inc., based in San Jose, Calif., acquired Marketo Inc., based in San Mateo, Calif.
Oct 1, 2020 · Marketo is a software that helps marketers automate and measure marketing engagement, tasks and workflows across multiple digital channels. It offers features such as lead management, lead nurturing, lead scoring, email marketing, website personalization, CRM integration and more.
Jan 13, 2022 · Marketo, which Adobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.
