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We are often asked what’s the "next thing" a brand should prioritize on the PDP to win on the digital shelf. But “what’s next” for one manufacturer is not what will work best for another, because the competition for each category drives the creative investments it takes to win.
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Watch as OneSpace CEO Stephanie Leffler provides several tactics for optimizing your product content at scale, from creating data-driven category guidelines to strategically leveraging parent-child relationships.
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Almost 7 in 10 U.S. millennials say it’s important to them that the brands they purchase from have a charitable component. Furthermore, 71% said they would pay more for a product if they know that some of the proceeds go to charity. Our latest Shelf Confidence report, written by e-commerce thought leader Chris Perry, explains how brands can start leveraging current and new brand cause marketing partnerships in e-commerce to increase sales and loyalty, protect profitability, and most ...
OneSpace Project Center
OneSpace has partnered with FirstMovr, Profitero, and Pacvue on a new series of retailer "fast start" guides. Check out our section on experimenting with more robust hero images, leveraging enhanced feature-benefit images, and creating product descriptions that are specific to Walmart.