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What is Nykaa e-commerce?
Nykaa sells products which are manufactured in India as well as internationally. In 2015, the company expanded from online-only to an omnichannel model and began selling products apart from beauty. As of 2020, it retails over 2,000 brands and 200,000 products across its platforms.
- About Nykaa
- Nykaa - Industry
- Nykaa - Startup Story | How Did Nykaa Start?
- Nykaa - Mission and Vision
- Nykaa - Name, Tagline and Logo
- Nykaa - Business Model
- Nykaa - Challenges Faced
- Nykaa - IPO
- Nykaa - Growth
- Nykaa - Marketing Strategy
Nykaa is a beauty retail companythat sells cosmetic commodities and fashion products, including men's innerwear, both online and offline. The company also offers comprehensive content that includes product reviews, beauty how-to videos, expert-written articles, and even an e-beauty magazine. The Nykaa helpline is designed to help its customers choo...
Based on an estimate by Statista, the Beauty & Personal Care market in India is expected to generate US $31.51 billion in revenue by 2024, indicating significant growth ahead. With a projected compound annual growth rate (CAGR) of 3.00% from 2024 to 2028, the market exhibits a positive trend. The Personal Care area is the largest in this dynamic la...
Nykaa was established in 2012 by Falguni Nayar in reaction to the disparities she saw in the Indian market for cosmetics. Falguni Nayar found the gaps in product availability across the country, motivated by the huge demand for beauty and cosmetic products in India and inspired by the flourishing marketplaces in nations like France and Japan. These...
The mission on the company's website states,"To create a world where our consumers have access to a finely curated, authentic assortment of products and services that delight and elevate the human spirit." The vision on the company's website states,"Bring inspiration and joy to people, everywhere, every day."
The brand name 'Nykaa' is derived from the word 'nayaka', which means 'one in the spotlight' in Sanskrit. The Nykaa parent company name is Fsn E-Commerce Ventures Ltd.
Nykaa is a D2C consumer products eCommerce brand, that relies on an inventory-based business model. The company purchases its products directly from the manufacturers and keeps them in its designated warehouses located in New Delhi, Mumbai, and Bangalore. These products are sold either on the website of Nykaa or through its 3 offline store formats:...
Being a relatively young player in the cosmetics industry, Nykaa has faced several difficulties in this fiercely competitive field. Prominent entities like Ajio and Myntra pose intense competition, contributing to the intricacy of Nykaa's market dynamics. It becomes essential to create a unique USP in the fashion industry to successfully navigate t...
Nykaa opened its IPO on October 28, 2021, and it was not just an IPO but a real test for an Indian eCommerce player. It attracted 82X subscriptions in 3 days. The bids that Nykaa shares attracted were worth around $32.53 billion. Nykaa shares are listed at a premium of nearly 80%. On the BSE, the shares of Nykaa were listed at Rs 2,001, at a premiu...
Some of the growth milestones of Nykaa are: 1. It has1900+ brands with1.2 lakh+ productsas of 2024. 2. Nykaa has occupied more than 5 million square feet of warehouse space as of January 2024. 3. Nykaa claims to have $21 million usersas of November 2023. 4. It has a total of174 storecounts as of 2024. 5. It has 40 fulfillment centers in 18 citiesas...
Nykaa has stood as one of the most competent players in the beauty and fashion space due to its robust marketing strategy, which is carved with digital marketing at its core. The brand not only focuses on marketing in Tier 1 cities but also pitches all the potential customers from Tier 2, 3, and 4 cities.
- 2012
- Mumbai, Maharashtra, India
- Falguni Nayar
- Cosmetics, Beauty, Personal Care
May 21, 2020 · HISTORY. Falguni Nayar, a former managing director at Kotak Mahindra Capital Company, founded Nykaa in 2012. It was launched as an eCommerce portal curating a range of beauty and wellness products. The brand name Nykaa is derived from the Sanskrit word nayaka, meaning ‘one in the spotlight’.
Ten years after being founded by entrepreneur Falguni Nayar with the goal of inspiring Indian women, Nykaa has evolved into one of India’s largest cosmetics and lifestyle brands. Read More. Our Vision. Bring inspiration and joy to people, everywhere, everyday. Our Mission.
Mar 28, 2023 · Founding history of Nykaa – The story of Falguni Nayar. Nykaa was founded in 2012 by Falguni Nayar, a former investment banker. After spending over two decades working in the corporate world, Nayar decided to venture into entrepreneurship and start her own company.
Founded in 2012 by Falguni Nayar, Nykaa has become one of the leading online destinations for authentic beauty and wellness products in India. The name “Nykaa” comes from the Hindi word “Nayaka” meaning “heroine”, representing the empowered Indian woman.
Jul 2, 2023 · The company was founded in 2012 by Falguni Nayar, a former Managing Director at Kotak Mahindra Capital Company. Over the years, Nykaa has grown to become one of the largest online beauty...
