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We're innocent and we make natural, tasty little drinks. Find out more about our big dreams to help people and the planet.
Innocent Limited, trading as Innocent Drinks, is a British-based company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company.
We started innocent back in 1999 with a dream to make it easier for people to do themselves some good. We might be a company that makes little drinks and cracks some bad jokes, but we’ve got some big dreams bouncing around our heads.
We're on a mission to change that by making sure our drinks are tasty, healthy and convenient so you can drink them when you're out & about. Nothing like drinking a smoothie on a bench to brighten your day.
Feb 23, 2022 · Adverts for drinks firm Innocent have been banned after the advertising regulator ruled they "misled" customers over the firm's environmental impact. The adverts show animated characters ...
Apr 8, 2018 · Their idea for Innocent was to make smoothies entirely from natural, fresh fruit, without resorting to the use of cheaper concentrates and any preservatives. And the firm would give 10% of...
Apr 8, 2018 · It was smoothie brand Innocent's first big breakthrough, and the three founders realised they had to do whatever it took to make it a success. Even if that meant a bit of subterfuge.
May 29, 2023 · The story of Innocent Drinks serves as a beacon of inspiration for aspiring entrepreneurs. From its humble beginnings as a market stall to becoming a global brand, Innocent Drinks exemplifies the power of perseverance, innovation, and a commitment to social responsibility.
Dec 3, 2021 · Where did innocent’s witty, humorous personality come from? And how did you decide on that unique tone of voice? Okay so this is going to sound Very Marketing, but ever since innocent started they've been making natural drinks - so it made sense that the tone should sound pretty natural too.
The creation of Innocent Drinks – the healthy smoothies made from natural ingredients – began early in 1998, when the company’s founders were still students at Cambridge University. What started out as an idea to make money at music festivals has turned into a global company with a net worth of around $500 million.
