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  1. Official Google Merchant Center Help Center where you can find tips and tutorials on using Google Merchant Center and other answers to frequently asked questions.

  2. Merchant Center Next is easier to use, lets you control how your products appear across Google, and gives you valuable insights about your business, products, and market. What's new Let Product Studio take the pressure off creating content : Product Studio is a go-to tool for AI-powered content creation, helping you create more marketing content with fewer resources.

  3. In your Merchant Center account, go to the left-hand navigation and click Products. Click Feeds. Click the plus button under the “Primary feeds” section. Follow the prompts and enter these pieces of information: Target countries. Target countries are the countries in which products from this feed are sold.

  4. In Merchant Center, select the Setting & tools icon. Select the Apps and services section. Under “Google services”, select Add service. In the pop-up window, select the Google Ads account you want to link. Click Link to complete the link between your Google Ads account and Business Manager.

  5. Next: Set up free product listings. If you’re looking for information about how to navigate in Google Merchant Center Next, click here. Use Google Merchant Center as a resource to manage feeds, view data, and explore different ways to show your products on Google. You’ll be able to find all of the pages listed below by clicking the left ...

  6. Use the ISBN-13 of a book as the value for the GTIN [gtin] attribute. For a product that has a UPC and an ISBN-13, submit the GTIN [gtin] attribute twice, once for each value. For a product with only an SBN (9 digits, used in Great Britain until 1974), convert it to an ISBN-10 by adding a 0 in front.

  7. Brand [brand] Use the brand [brand] attribute to indicate the product's brand name. The brand is used to help identify your product and will be shown to customers. The brand should be clearly visible as an integral part of the packaging or label, and not artificially added in the product image. Learn more about image requirements. In this article.

  8. About unique product identifiers. Unique product identifiers (UPIs) define the product you're selling in the global marketplace. They uniquely distinguish products you're selling and help match search queries with your products. Unique product identifiers are assigned to each product by the manufacturer, so if you sell the same product as ...

  9. Use the product highlight [product_highlight] attribute to provide short bulleted lists of the most relevant highlights of your products. The highlights you submit should provide shoppers with easily consumable, quick-to-scan sentence fragments that answer the most common consumer questions or that focus on the most important attributes of the ...

  10. Submit each variant as a separate product (for a total of 9 separate products), and submit the same value for the item group ID attribute for each to indicate that these are variants of the same product. Each distinct item group must have a unique value for the item group ID [item_group_id] attribute. Don’t rely on casing to make the item ...

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