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WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends. We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales. Get a tour. Consumer Insight.
WGSN Fashion Design trend forecasting enables you to future-proof your collections with strategic forecasts, design direction and unparalleled tools and resources. We contextualise global research, data and design direction to deliver accurate and actionable trend forecasts, helping you to translate trends into commercial products.
WGSN lives and breathes the future, and today we’re unveiling the Top Trends for 2024 and Beyond. These 13 trends will shape product and service development for the years ahead.
Meet the consumers who will shape your market in 2025 with our annual Future Consumer forecast, which identifies four profiles who will define the business landscape in two years’ time, and the sentiments that will dictate what they buy, and who from.
Future Consumer is WGSN’s flagship forecast on shopper segments, read by thousands of industry insiders each year. It identifies the four consumer types who will drive your business in two years’ time, so you can create the right products for the right people, and gain market share and lasting loyalty in an ever-changing world.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, fashion, beauty, interiors, consumer tech, food and drink forecasting, data analytics and expert advisory.
WGSN Interiors trend forecasting provides actionable recommendations for future products and aesthetics, from how to enhance desirability through form and function to creating lifestyle-driven ranges and spaces that inspire and resonate with your future consumers.
