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NIKE, Inc. Logos. Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands.
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- Meaning and History
- The Nike Logo Evolution
- The Nike Logo History
- The Inspiration Behind The Logo
- How Much Did The Emblem Cost?
- Just Do It!
- Symbol Modifications
- Icon
- Nike SB Logo
- Nike Air Logo
Runner Phil Knight became one of the founders of a powerful company producing sports equipment. It all started with sports shoes, which Phil began to import from Japan, as the American market was oversaturated with expensive brands not always affordable for ordinary citizens. Carolyn Davidson’s 1971 creation of the Nike Swoosh logo is a testament t...
The Swoosh stands as a towering symbol in the brand logos landscape, boasting a history spanning over five decades. This emblem, instantly recognizable and deeply embedded in the cultural fabric, evokes the legacy of Nike’s innovative products with just a glance. However, the iconic Swoosh is not the lone emblem under Nike’s expansive banner. The c...
The Nike logo, synonymous today with the brand’s cutting-edge sneakers, did not debut on footwear designed for the track or the basketball court. Instead, this iconic emblem first graced soccer boots in 1971, beginning its journey across the sports world. The logo started to adorn other sports equipment and apparel only after this initial appearanc...
When Carolyn Davidson embarked on the challenge of designing the iconic logo for Nike, she drew inspiration from Greek mythology and kept a keen eye on the competition. Understanding and differentiating from competitors is critical in professional visual identity design. Nike’s primary rival at the time, the globally renowned Adidas, was particular...
The story behind the creation of the Nike Swoosh and the compensation its designer, Carolyn Davidson, received is indeed one of the most fascinating anecdotes in the world of branding. Initially, Davidson was compensated with a mere $35 for her design work, which, when adjusted for inflation to 2017 dollars, amounts to approximately $215. This mode...
Amid the 1980s, a fitness craze swept across the globe, significantly expanding the athletic wear and equipment market. Nike, a brand traditionally focused on equipping athletes, recognized a pivotal opportunity for growth. It became apparent that to tap into this burgeoning market of everyday fitness enthusiasts, a shift in strategy—in product off...
Since its inception in 1971, the Nike Swoosh has undergone subtle yet significant transformations, evolving with the brand’s expanding identity and market presence. While the fundamental shape of the Swoosh has remained largely consistent, these changes reflect shifts in branding strategy and aesthetic preferences over the years. In the logo’s earl...
The Nike Swoosh, an emblem now synonymous with the brand’s global presence, encapsulates the essence of speed and motion through its very name, miming the sound of fast-moving air. This iconic mark, designed to represent the wing of the Greek goddess of victory, Nike, has evolved into a universal symbol of continuous and unbroken movement. The incl...
The Nike Skateboarding brand, often abbreviated as Nike SB, represents Nike’s dedicated line of skateboarding shoes, apparel, and equipment. Launched in March 2002, it targets the skateboarding community with specialized products designed to meet the sport’s unique demands. The Nike SB logo maintains the iconic Swoosh emblem, synonymous with Nike’s...
The Nike AIR logo is a distinctive variation of the brand’s standard emblem, specifically designed to represent Nike’s innovative Air technology. This technology, which incorporates pressurized air within the soles of the shoes to provide cushioning and support, has been a cornerstone of Nike’s product innovation since its introduction. The logo ma...
Apr 12, 2023 · Learn how the Nike logo evolved from a simple curve to a global symbol of athleticism and excellence. Discover the story behind the logo, its creator, its evolution and its cultural impact.
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Apr 20, 2020 · A visual history of Nike's logo evolution, from the iconic Swoosh to the Jordan Wings, the Air Force 1, and more. See how Nike's logo design reflects its brand identity, culture, and innovation over the decades.
