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Dec 10, 2021 · A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest.
What is Focus Group Discussion? Pros and Cons of Using FGD. Key Features. Major Steps and Skills. Dos and Don’ts. What is Focus Group Discussion (FGD)? discuss a specific topic of interest. It is a form of qualitative research where questions are asked about their perceptions.
Oct 31, 2018 · The goal of a focus group discussion (FGD) is to obtain an in-depth understanding from a selected group of people from a similar background, instead of a representative sample of a larger ...
Mar 26, 2024 · A focus group is a carefully planned discussion involving a small number of participants who share their opinions and attitudes about a specific topic. Guided by a moderator, focus groups encourage interactive discussions that yield qualitative insights, making them especially useful in fields like marketing, social science, product development ...
Dec 22, 2023 · A focus group is a qualitative research method that involves facilitating a small group discussion with participants who share common characteristics or experiences that are relevant to the research topic. The goal is to gain insights through group conversation and observation of dynamics.
Oct 27, 2022 · This chapter provides a short description of the focus group discussion - an important data collection method in qualitative research. The chapter begins with a quote from a focus group discussion that helps in understanding the essence of the technique with a description of how and where it is done.
A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator.
Jan 11, 2018 · Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. The method aims to obtain data from a purposely selected group of individual...
This introductory chapter will outline the purpose of the book and its intended audiences. It will highlight the development of focus group discus-sions, define their characteristics, show the strengths and limitations of the method and describe appropriate applications of focus group research.
What is Focus Group Discussion? A Focus Group Discussion (FGD) is a discussion of a group of persons guided by a facilitator, also called a moderator, during which group members talk freely and spontaneously about a certain topic fixed in advance in a group environment.
