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   assure

   /əˈʃɔː/

   verb

   • 1. tell someone something positively to dispel any doubts: "Tony assured me that there was a supermarket in the village" Similar reassureconvincesatisfypersuadeguaranteepromisetellprove tocertify toattest toconfirm toaffirm topledge toswear togive one's word togive one's assurance tovow todeclare to
   • ▪ make sure of something: "she assured herself that he was asleep"
   • 2. make (something) certain to happen: "victory was now assured"
   • ▪ be certain to get: "you would be assured of a welcome" Similar ensuremake certainmake suresecureguaranteesealset the seal onclinchconfirmestablishinformal:sew up
   • 3. cover (a life) by assurance: British "we guarantee to assure your life" Similar insureprovide insurance forcoverindemnifyguaranteewarrant
   • ▪ secure the future payment of (an amount) with insurance: "the sum assured can be paid as a lump sum"

   Word Origin late Middle English: from Old French assurer, based on Latin ad- ‘to’ (expressing change) + securus (see secure).

   Derivatives

   • 1. assurer noun

   Scrabble Points: 6

   • A

     1

   • S

     1

   • S

     1

   • U

     1

   • R

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   • E

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