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  1. Mar 18, 2016 · Published March 18, 2016. Twitters strength is real-time. No other social platform comes close on this front. While Facebook is trying to compete and Snapchat offers a unique perspective on the theme, Twitter remains our best indicator of the wider pulse of the world and what’s happening within it.

    • Gain valuable customer insights. Twitter sees 6,000 Tweets every second. This puts into perspective how actively people are using it as a conversation platform.
    • Build brand personality and awareness. How you style your Tweets and engage with your audience on Twitter is highly effective for establishing your brand personality and growing awareness.
    • Deliver customer support and gather feedback. According to Rice, “The most advanced brands see Twitter as a vital marketing, customer care and market research medium that can provide valuable insights on every aspect of their business.”
    • Cultivate a brand community. With the ease of conversation between brands and consumers, one of the major benefits of using Twitter is for building and cultivating your brand community.
  2. Feb 1, 2022 · 1. Twitter Is User-Friendly. Whatever your reason for joining Twitter is, you can rest assured that the platform is easy to use. Twitter's design is kept extremely simple, and while you can customize your feed, the topics, and the people you want to keep up with, the platform is straightforward to navigate on both mobile and PC.

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  3. Mar 21, 2021 · The biggest moments on the platform over the past decade and a half. By Catherine Thorbecke. March 21, 2021, 11:06 AM. 1:40. Twitter celebrates its 15th anniversary in 2021. ABC News Photo Illustration. Fifteen years ago, a New York University dropout shared a cryptic message online: "just setting up my twttr."

    • Catherine Thorbecke
    • 2 min
  4. Jul 26, 2021 · Twitter is a social media site, and its primary purpose is to connect people and allow people to share their thoughts with a big audience. Twitter allows users to discover stories regarding today's biggest news and events, follow people or companies that post content they enjoy consuming, or simply communicate with friends.

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  5. Oct 7, 2022 · What makes the platform important is essentially its clientele. Twitter is the place where the most powerful and influential people like to hang out. It’s a trendy bar full of rich people, whereas Facebook is the virtual equivalent of the McDonald's across the street.

  6. Jan 21, 2022 · Need convincing? Read on for a big pile of reasons why Twitter is useful for business, even with it’s drawbacks. Table of Contents hide. 1. You Can Reach a Very Targeted Audience. 2. You Can Reach People Immediately. 3. Twitter Makes a Great Customer Service Channel. 4. You Can Reach People You Wouldn’t Normally Access. 5.